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by Serena Ehrlich on Feb 3, 2025 10:03:08 PM
The public relations and investor relations landscapes are becoming more dynamic than ever. As I recently explored Marian Salzman’s 10 Trends for 2025 report, and it echoed deeply with the challenges and opportunities we face daily.
Salzman’s insights, ranging from the rise of AI to the demand for personalization, feel less like predictions and more like a roadmap for how corporate storytellers can stay ahead.
At Notified, we’ve been working to address many of these trends—not just anticipating changes but actively building tools and strategies to empower PR and IR pros.
Let’s break down the key trends shaping our industry, how we’re equipped to meet them and how we’ll provide even more value for our clients.
1. Personalization: Building Genuine Connections
- Trend Insight: The days of impersonal pitches and cookie-cutter investor updates are behind us. Journalists and investors want tailored, meaningful interactions that show an understanding of their specific interests and needs.
- How We’re Ready: We’re launching tools that enable hyper-personalized outreach and are seamlessly integrated into your workflow. Imagine a solution that allows you to craft customized, impactful messages for individual journalists or investors, complete with insights to guide your approach. Personalization isn’t just a nice-to-have—it’s the foundation for long-term relationship-building in both public relations and investor relations.
2. Automation and AI as Enablers
- Trend Insight: AI and automation are no longer futuristic buzzwords - they’re necessities. Professionals need tools that automate repetitive tasks while offering actionable insights to inform smarter strategies.
- How We’re Ready: We’ve fused human oversight, automation and AI into the heart of our offerings. Our roadmap includes solutions to help users track campaign performance, surface trends and improve strategies - saving valuable time and unlocking powerful insights.
Automation isn’t about replacing human expertise; it’s about amplifying it.
3. Streamlined Workflows Through Integration
- Trend Insight: Managing multiple platforms is time-consuming and risks errors. The trend is clear: PR and IR pros want integrated systems that centralize workflows.
- How We’re Ready: We’re rolling out an all-in-one investor relations platform that combines critical functions like press releases, IR websites, IR webcasts, AGMs and analytics. This integration not only saves team time but also ensures consistency across all touchpoints—giving you a “single pane of glass” to manage your work.
4. Data-Driven Decision-Making
- Trend Insight: The ability to interpret data effectively is a game-changer. PR and IR teams are expected to sift through vast amounts of information and extract actionable insights.
- How We’re Ready: Our advanced analytics tools empower teams to turn raw data into clear, impactful strategies. From engagement metrics to analysis, we’re providing the data you need to back up your decisions and show value to stakeholders.
5. Global Reach with Local Precision
- Trend Insight: While globalization is still important, there’s a growing emphasis on localized messaging. Audiences want communications that reflect their unique cultural and regional identities.
- How We’re Ready: The GlobeNewswire distribution network, often including local market translations, is built to support global campaigns with localized impact. Our upcoming tools will allow users to craft messages tailored for specific regions while using global insights, ensuring relevance and resonance across diverse markets.
6. Accessibility and Inclusivity
- Trend Insight: Accessibility isn’t just a regulatory requirement—it’s a commitment to ethical communications that resonate with all audiences.
- How We’re Ready: Our accessibility scanning and remediation services help ensure that your communications are inclusive and compliant. Whether it’s an investor presentation or a multimedia press release, we make it easier to expand your reach and meet your ESG goals.
7. A Shift to Meaningful Work
- Trend Insight: Professionals are increasingly rejecting “hustle culture” in favor of tools and strategies that prioritize meaningful, effective work.
- How We’re Ready: Our platforms are designed to remove inefficiencies, allowing you to focus on what matters most: strategy, story and relationship-building. With easier workflows and actionable insights, we help PR and IR teams maximize their impact without burnout.
Looking Ahead
As we look back at 2024, it’s clear that the future of PR and IR is rooted in personalization, automation and data-driven strategies. Salzman’s trends remind us that staying ahead isn’t about adopting every new tool — it’s about choosing the right tools to make your work more impactful, efficient and meaningful.
We’re proud to support you in navigating these changes. With exciting innovations on the horizon, we’re committed to providing the resources you need to meet these trends head on.
Which trend resonates most with you? Let’s discuss how we can support your PR and IR goals in 2025.
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