Serena Ehrlich, Director of GTM at Notified, is a seasoned professional with 25 years of experience specializing in content amplification and strategic steps for audience reach. Her expertise spans investor relations, public relations, media relations and consumer behavior trends. Ehrlich's extensive background in sales, product marketing, sales enablement and global marketing within the newswire industry places her at the forefront of the technical, sociological and influential revolution shaping today’s customer communications landscape. Before joining Notified in 2023, she successfully designed and executed impactful marketing campaigns for global brands like Business Wire, Kraft, Kohl’s, Avon, Mattel, Mogreet and more. A graduate of Brandeis University, Ehrlich resides in Los Angeles, bringing a rich background and diverse skill set to her dynamic role at Notified.