How Wayne Bank Transformed Its IR Website to Reflect a Bold New Brand

“Managing a complete rebrand with a small team meant I had to wear a lot of different hats and stay on top of endless deadlines. Notified was exactly the partner I needed to streamline the process of a new investor site.”

Kristen Lancia

CFMP, VP and Marketing Manager, Wayne Bank

About Wayne Bank

Wayne Bank is a full-service community bank helping individuals, families and businesses thrive across Pennsylvania and New York. Founded in 1871, the bank has served its local communities for over 150 years with a relationship-first approach and deep regional roots. 

A proud part of Norwood Financial Corp (Nasdaq: NWFL), Wayne Bank remains committed to local investment, supporting hundreds of community organizations annually and living its mission to make every day better.

The Challenge

As part of a company-wide rebrand, Wayne Bank recognized its investor relations website needed a major upgrade. The legacy IR page was text-heavy, difficult to navigate and embedded within the main site - lacking both usability and visual alignment with the bank’s refreshed brand. 

Simultaneously, internal shifts were elevating IR to a strategic priority. With a new CEO and CFO eager to expand outreach and attract analyst interest, presenting a professional and well-organized IR presence became essential. 

Wayne Bank’s IR efforts are primarily led by Kristen Lancia who manages a three-person marketing team. With the pressure of overseeing a full rebrand for Wayne Bank, including a complete website overhaul, she needed a trusted partner who could provide expert guidance on a new and improved IR site.   

Goals

To design an IR website that would:

• Align with the Rebrand – Create a clean, modern design that reflected the new brand identity. 

• Build Trust – Instill confidence with stakeholders, analysts and the board. 

• Improve Navigation and Organization – Centralize IR resources for easy access and consistent structure. 

• Increase Internal Efficiency – Allow teams to quickly locate press releases, reports. and filings. 
  
  

The Solution

As Wayne Bank expanded its investor engagement strategy, the company turned to our team to help bring its vision to life. 

Our dedicated Customer Experience Manager (CEM) offered hands-on support and clear guidance. From layout best practices to design feedback, our CEM provided a consistent point of contact throughout the process. 

At the end of the project, we delivered a professional, easy-to-navigate IR website that: 

• Reflected Wayne Bank’s rebrand with modern, polished visuals. 

• Consolidated all investor materials in one centralized, intuitive location. 

• Supported internal and external users with easy access to disclosures. 

• Reinforced the bank’s commitment to investor transparency and engagement. 
  
  

➡️ Learn more about our IR and PR solutions.  

“Working with Notified was so stress-free and so easy. I can tell that everyone I’ve talked to really cares about the outcome.” 

Kristen Lancia

CFMP, VP and Marketing Manager, Wayne Bank

The Results

Since launch, Wayne Bank’s new IR website has had a measurable impact: 

• 2,318 page views and 993 unique visitors in the first month, including site traffic from stakeholders across the U.S. and internationally. Our built-in analytics helped Wayne Bank better understand and anticipate investor interests. 

• Internal teams, including leadership, now rely on the site to access past filings and reports.
  
  
• Positive feedback from shareholders, the board of directors and their IR agency.
  
  
• Clear alignment with the new brand, enhancing professionalism and credibility 

“These insights will be invaluable in learning and understanding where our site visitors are coming from and what they are interested in, and how we can grow and improve our site.” 

Kristen Lancia

CFMP, VP and Marketing Manager, Wayne Bank

IR and PR: Shaping the Story Together

In addition to IR website services, Wayne Bank also leverages our GlobeNewswire press release distribution to communicate its capital narrative to stakeholders. This end-to-end support helps the bank amplify its financial story, increase visibility and maintain transparency with investors. 

With its new IR website plus integrated global news distribution, Wayne Bank has turned a once-overlooked page into a strategic communications hub – delivering on its brand promise while better serving stakeholders. 

“Throughout our rebrand, of course there were hiccups and unexpected challenges. Notified was one vendor I was able to rely on and not worry about. This was priceless to me.” 

Kristen Lancia

CFMP, VP and Marketing Manager, Wayne Bank