What's AI Saying About Your Brand?

AI is becoming the gatekeeper to public perception. Search is now a conversation, not a list of links, with generative responses summarizing information and zero-click rates soaring. 

How do you monitor the way these platforms portray your brand? 

We're excited to share that we’re now giving you an unprecedented capability – to not just monitor, but to optimize and protect your presence across leading AI platforms.

Thanks to an industry-first partnership between Notified and Profound, you can now see how GlobeNewswire press releases are cited by chatbots, answer engines and AI search summaries.  

By incorporating Profound’s technology into our newswire analytics, you will be able to identify content gaps, improve discoverability and ensure consistent messaging across large language models such as ChatGPT, Google Gemini and Microsoft Copilot. 

Keep reading to learn more about: 

• Why the Notified/Profound partnership is so crucial 

• How the technology works 
  
  
• And when it will be available 
  
  

Why Is This So Important?

AI is becoming the first stop for consumers, employees, investors and the media. More and more audiences are asking AI tools for instant answers, bypassing traditional search engines, company websites and media outlets. 

In fact, a recent Bain & Company study found that 80% of consumers now rely on AI-generated summaries for at least 40% of their search queries, which has already reduced organic web traffic by 15-25%.  

For IR and PR teams, this means your corporate narrative and brand story may be judged by an AI-generated answer before anyone ever visits your owned channels or reads your press release directly. 

Releases, earned media and social content now directly shape the answers AI provides. But especially press releases - they're the seed data: original, factual, timestamped sources that models crawl, compress and echo.  

Until today, there was no simple way for communicators to track and influence how their brand appears in this new discovery channel. 

That changes with our exclusive partnership with Profound. 

How Does It Work?

Profound’s proprietary technology scans AI-generated results in real time, surfacing where and how a brand is mentioned – and where it’s missing. 

By integrating this AI-visibility tech directly into GlobeNewswire, you will now be able to see exactly how your releases are appearing in AI-generated results.  

This means you can: 

• Track references to your brand and news in AI tools. 

• Spot content gaps where your brand should appear, but doesn’t, and adjust your strategy accordingly. 

• Improve discoverability by understanding which messages resonate and surface in AI responses. 

• Ensure consistency so your story is accurate across all LLM answers. 

And with GlobeNewswire’s built-in AI-optimized formatting, this means our clients are already ahead of the curve when it comes to discoverability. 

When Will It Be Available?

This capability will be integrated into the Distribute module of the Notified PR Platform and available to clients as a free value add in late Q3 2025, with more information coming soon. 

Why This Is a Turning Point for Communications

The future will favor communicators who leverage AI to amplify, not replace, the craft of corporate storytelling.  

By combining our end-to-end PR platform with Profound’s AI search intelligence, we are delivering something the industry has never had before – real-time visibility and control over how you appear in AI-generated answers. 

This is more than innovation. It’s about owning the version of your brand the world sees - ensuring it is accurate, consistent and strategically aligned across every channel and every audience, from Wall Street to Main Street. 

Want to dive deeper? Read the full press release and watch our video to learn more.

Erik Carlson

Erik Carlson

Erik is Chief Executive Officer at Notified. Under his leadership, the company is accelerating its efforts to deliver innovative, integrated solutions that empower public relations and investor relations professionals. With more than 15 years of experience across corporate strategy, finance and operations, Erik has led high-impact initiatives at Notified since 2018, including M&A integration, financial transformation and operational scale. Most recently, he led Notified’s integration into the EQ organization. Earlier in his career, he held leadership roles at PwC and IBM, where he managed complex projects across various industries and specialized in mergers and acquisitions, strategic finance and business transformation. He holds a Bachelor of Science in Business Administration with honors from Boston University.

About Notified

We are Notified, and your story goes here. As the only technology partner dedicated to both investor relations and public relations professionals, we help you control and amplify your corporate narrative. Our fully integrated PR and IR platforms streamline every step—whether it's reaching the right media, press release distribution, and measurement or designing new IR websites, managing investor days, earnings releases, and regulatory filings. Connecting both worlds, GlobeNewswire is one of the world's largest and most trusted newswire distribution networks, serving leading organizations for over 30 years. Together, we empower communicators to inform a better world.

Notified is an affiliate of Equiniti Group Limited (EQ)

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