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by The Notified Team on Jul 30, 2025 5:16:34 PM
AI is now the go-to source for news, product updates and quick answers – and is used by 72% of working professionals, including journalists and analysts.
The big question: what content do AI tools like ChatGPT, Gemini and Claude prioritize?
The good news? Press releases are built to perform in AI-driven search. Here's why!
How AI Finds (and Trusts) Your Content
AI doesn’t just scan for flashy headlines. It evaluates content, looking for signs it can trust what it’s reading.
Here’s what generative AI tools look for:
- Clear, structured layout
- Factual, objective language
- Author and company information
- Dates and timestamps
- Metadata (like tags and schema markup) that help search engines understand the page
These systems use a process called retrieval-augmented generation (RAG) - which means information is pulled from trusted sources to generate accurate answers.
This means if your content is well-structured and published through a verified platform, AI is more likely to surface it.
So, your press release isn’t just a company update - it’s a signal to AI that says, “You can count on this.”
Why Are Press Releases Built for AI?
Blogs and social posts are useful for helping to feed algorithms, but they’re often inconsistent, informal or lacking proper context.
Press releases, on the other hand, follow a tried-and-tested format:
- Headline
- Sub-headline
- Dateline
- Body text
- Boilerplate
- Contact info
And when distributed through a trusted platform like GlobeNewswire by Notified, they come with built-in credibility.
That kind of consistency is gold for AI. It helps models understand your news fast - and makes it more likely your content will appear and be cited in AI-generated answers.
Why E-E-A-T Matters (and Why Press Releases Win Here)
You might have heard about E-E-A-T. It’s a quality framework used by Google (and now, AI tools) to decide which content to trust.
It stands for:
- Experience
- Expertise
- Authority
- Trustworthiness
Originally part of Google’s quality guidelines, E-E-A-T is now also influencing how AI ranks content.
And guess what? Press releases check every box.
- Real-world experience: You’re announcing actual company milestones.
- Expert insight: Usually written or approved by knowledgeable sources.
- Authority: Comes straight from a company, not a random blogger.
- Trust: Published through an established, reliable platform like GlobeNewswire.
That’s why press releases tend to outperform blogs and social media in AI discovery - they offer the full package.
AI and Press Releases: What Does This Mean for You?
If you work in communications, this is your moment to shine.
Your press release isn’t just a news item anymore - it’s a searchable, scannable, trustworthy content source that AI tools love.
So, when you draft your next release, think beyond the newsroom.
Think about:
- The journalist asking ChatGPT for your Q2 earnings
- The investor asking Gemini who your company just acquired
- The analyst looking for launch dates and new partnerships
If your release is clear, structured and published through a platform like GlobeNewswire, you’re giving AI exactly what it needs to deliver your story first.
A Quick Checklist to Make Your Press Releases AI-Ready
Here’s how to increase your press release visibility with both humans and AI:
✅ Use clear headlines that mirror real questions.
✅ Add sub-heads that explain the “what” and “why.”
✅ Front-load key details: company name, date, location.
✅ Stick to clean, fact-based language - no fluff.
✅ Include the following: contact info, boilerplate and source citations.
✅ Use metadata (publish date, schema markup, author tag).
✅ Distribute through a trusted platform - like GlobeNewswire.
Want More AI + PR Best Practices?
- Get our AI-optimized press release templates for PR pros.
- Watch our webinar on demand.
- Or, publish your next release with GlobeNewswire and give your news the visibility it deserves.
About Notified
We are Notified, and your story goes here. As the only technology partner dedicated to both investor relations and public relations professionals, we help you control and amplify your corporate narrative. Our fully integrated PR and IR platforms streamline every step—whether it's reaching the right media, press release distribution, and measurement or designing new IR websites, managing investor days, earnings releases, and regulatory filings. Connecting both worlds, GlobeNewswire is one of the world's largest and most trusted newswire distribution networks, serving leading organizations for over 30 years. Together, we empower communicators to inform a better world.
Notified is an affiliate of Equiniti Group Limited (EQ)
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