[Webinar] How To Make Your Press Releases Work Harder with AI

by Chris Penn on Jun 12, 2025 9:07:32 PM

➡️ Register now for this webinar!

AI isn’t just the next big thing in PR - it’s already here, reshaping the way we plan, write and share our stories.  

But here’s the catch: if your content isn’t built for AI-driven discovery, it might never reach the audience that matters most. 

So, how do you ensure your press release gets noticed - not just published? Join our live webinar to learn more!

Why Does This Webinar Matter?

Getting your story in front of the right people takes more than just hitting “send.”  

Today, tools like Google SGE, Gemini and ChatGPT are how audiences discover news. If your release doesn’t show up there, it could be missing entirely. 

Why Does AI Belong in Every PR Plan?

Think of AI as an extra hand - not a replacement. It helps you: 

• Find smarter insights before a campaign even begins 

• Write press releases that work better with AI and search engines 

• Track what’s working across channels 

• Save time on things like coverage reports or media briefs 

Bottom line? AI lets you spend less time on busy work - and more time on strategy. 

What You'll Learn in Our Webinar

We’ll walk you through how to: 

• Use AI tools for smarter research and campaign planning 

• Write press releases that AI search tools can actually find 

• Track story performance across news outlets, platforms and social media 

• Start thinking like a data scientist (no tech degree required!) 

If you’re looking to future-proof your PR strategy, this session is for you! Join us on Thursday, June 26 from 11:00am-11:45am ET - register now. 

Chris Penn

Christopher S. Penn, PhD, is the Chief Data Scientist at Trust Insights and co-host of the popular Marketing Over Coffee podcast. With over a decade of experience in AI and data science, Chris has a knack for breaking down complex tech into real-world strategies that marketers can use. He’s helped major brands like Cisco, McDonald’s, and T-Mobile turn data into results - delivering smarter campaigns and measurable ROI. Known for his clear, no-jargon approach, Chris makes AI feel less intimidating and more like a practical tool for everyday marketing.

About Notified

We are Notified, and your story goes here. As the only technology partner dedicated to both investor relations and public relations professionals, we help you control and amplify your corporate narrative. Our fully integrated PR and IR platforms streamline every step—whether it's reaching the right media, press release distribution, and measurement or designing new IR websites, managing investor days, earnings releases, and regulatory filings. Connecting both worlds, GlobeNewswire is one of the world's largest and most trusted newswire distribution networks, serving leading organizations for over 30 years. Together, we empower communicators to inform a better world.

Notified is an affiliate of Equiniti Group Limited (EQ) 

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