Share this
by The Notified Team on May 21, 2025 7:56:22 PM
“Notified is a one-stop shop for all our press release needs. From sending releases to reporting and media monitoring, we know Notified has us covered.”
Gina Mangiaracina
Chief Operating Officer, 6 Degrees PR
About 6 Degrees PR
6 Degrees PR is a boutique public relations agency specializing in life sciences and biotechnology, with a strong focus on healthcare. Chief Operating Officer Gina Mangiaracina helps lead the team of industry veterans who understand the unique challenges of startups, fundraising, clinical data announcements, M&A and IPOs.
With deep industry knowledge, strategic communications expertise and strong media connections, 6 Degrees helps clients navigate complex messaging and secure meaningful media coverage.
Goals
- Measure PR impact – Show ROI and demonstrate to clients how press releases drive media coverage.
- Strengthen media strategy – Understand what captures journalists' attention.
- Improve client reporting – Deliver clear, data-backed PR insights in user-friendly reports.
- Streamline workflows - Use a single platform for press release distribution, media monitoring and reporting.
The Challenge: Measuring the Impact of Press Release Distribution
As a PR agency working with biotech clients, 6 Degrees faced the challenge of proving the effectiveness of different press release distribution strategies.
Two of their clients announced the same FDA designation for gene therapy just weeks apart. One got plenty of media attention, while the other received a standard amount.
Gina and her team took a closer look. The key difference? The company with more coverage had been consistently using GlobeNewswire by Notified for press release distribution. This proved what they already knew - that regular, strategic press releases paired with a robust, targeted distribution network make all the difference in gaining media traction.
How We Helped 6 Degrees PR Boost Media Coverage and Results
1. Using Data to Prove PR Success
Using our analytics tools, Gina was able to dig deeper into the real data. The reporting tools demonstrated how frequent, well-placed press releases led to more visibility and engagement.
“Having the press release analytics reporting gave me the ability to back up my gut feeling that my client’s press release was getting a lot of traction. This experience was a reminder of how useful the Notified PR toolset is.”
Gina Mangiaracina
Chief Operating Officer, 6 Degrees PR
2. Better Media Tracking for Clients
With our media monitoring, 6 Degrees keeps track of coverage and creates weekly reports for certain clients. This gives clients detailed insights that set them apart from the competition.
“The detail we are able to give our clients using the media monitoring feature is something competitors can’t match.”
Gina Mangiaracina
Chief Operating Officer, 6 Degrees PR
3. Editorial Support for High-Quality Press Releases
6 Degrees counts on our team of trusted experts for 24/7 support. From reviewing content to fine-tuning distribution, our editorial team helps ensure each press release makes the biggest impact.
“Notified’s editorial team is amazing—so quick, efficient and helpful.”
Gina Mangiaracina
Chief Operating Officer, 6 Degrees PR
4. Finding the Right Journalists for Better Outreach
With our verified media contacts database, integrated with GlobeNewswire press release distribution, 6 Degrees can spot the most active journalists covering relevant topics. This helps fine-tune their outreach and boost media engagement.
Key Results
- Discovered how consistent press release distribution boosts media coverage.
- Delivered clear, data-backed reports to clients, proving PR success.
- Strengthened press releases with expert editorial support, ensuring accuracy and impact.
- Improved media outreach by leveraging journalist activity insights.
With everything in one PR platform - distribution, monitoring and analytics - 6 Degrees streamlined their workflow and achieved better results for clients.
Gina and her team have worked with other newswire services at the request of clients, but the difference is clear.
“Some clients request other wires, and the difference is night and day.”
6 Degrees trusts us to simplify their PR efforts, from press release distribution to media monitoring and reporting. With access to detailed insights and a responsive team, they can confidently track results and help clients gain the media coverage they deserve.
Who Is Notified?
We are Notified, and your story goes here. As the only technology partner dedicated to both investor relations and public relations professionals, we help you control and amplify your corporate narrative. Our fully integrated PR and IR platforms streamline every step—whether it's reaching the right media, press release distribution, and measurement or designing new IR websites, managing investor days, earnings releases, and regulatory filings. Connecting both worlds, GlobeNewswire is one of the world's largest and most trusted newswire distribution networks, serving leading organizations for over 30 years. Together, we empower communicators to inform a better world.
Notified, an EQ company.
How 6 Degrees PR Achieved Greater ROI for Clients
10 Popular Journalists Covering Transportation
Modern IR Starts Here: Learn About Our Latest Innovations