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by The Notified Team on Apr 4, 2025 6:49:35 PM
“Notified gave us the confidence and tools to host a professional and impactful CMD. Their expertise helped us create a product that we’ll continue to use to tell our story.”
Magnus Larsson
Head of Investor Relations, Green Landscaping Group
About Green Landscaping Group
Green Landscaping Group is Sweden’s leading outdoor environment company. With operations spanning Sweden, Norway, Finland, Lithuania and Germany, the company specializes in sustainable maintenance and landscaping to create safer, greener spaces.
Since going public in 2018, Green Landscaping Group has achieved rapid growth, reaching significant milestones in sales and profits. However, it wasn’t until December 2024 that they hosted their first-ever Capital Markets Day (CMD) in collaboration with Notified.
Rather than focusing on immediate financial updates, the event aimed to educate the market about their business, spotlight their strategic vision and provide valuable, long-lasting content for future investors.
“We’re a growing company, but the financial markets often overlook us. This Capital Markets Day was an educational opportunity to present our long-term vision to the wider market.”
Magnus Larsson
Head of Investor Relations, Green Landscaping Group
Goals
- Highlight Green Landscaping Group’s long-term strategy.
- Create engaging evergreen content for current and future investors.
- Ensure a seamless CMD with our trusted expertise.
The Approach
Green Landscaping Group faced unique challenges in planning and executing their first-ever CMD:
- They needed a knowledgeable partner to guide them through the process, from technology needs to content delivery and audience engagement.
- They needed to understand the latest best practices in executing a CMD.
- Ultimately, they wanted to create a high-quality production that instilled confidence in speakers and stakeholders alike.
In our expert team, Green Landscaping Group found a true investor relations partner.
“We were in control of the message and presentation, but we needed Notified for all the practicalities. They held our hand and guided us through every step.”
Magnus Larsson
Head of Investor Relations, Green Landscaping Group
How We Helped
We provided a full range of IR services to ensure Green Landscaping Group’s CMD was a success.
We assisted in selecting the perfect studio, balancing accessibility with functionality and offered expert guidance on video setups, scheduling and overall event planning.
Our team created a calm, professional environment that boosted the confidence of speakers, regardless of their on-camera experience. The lounge and green room setup added to the positive atmosphere, contributing to a seamless and well-executed event.
We worked closely with the Green Landscaping team to ensure the CMD content had a lasting impact well beyond the event itself. This content strategy included providing expert guidance on creating videos strategically designed for evergreen content, helping to craft a strategic narrative with a long-term focus that will continue to engage and inform investors over time.
Key Results
- A highly successful first-ever Capital Markets Day that boasted an 84% conversion rate.
- Creation of evergreen content to educate investors and extend the impact of the event.
- Seamless event execution that left the Green Landscaping Group team confident in hosting similar events in the future.
“We wanted this CMD to be more than an event - it needed to be a tool for future education and engagement. Notified helped us achieve that.”
Magnus Larsson
Head of Investor Relations, Green Landscaping Group
Let Us Help You Deliver Impactful, Turnkey Investor Days
We can help you deliver a memorable event with our turnkey solutions and comprehensive features.
Each investor day package comes with a live video or audio webcast with slides, a hosted microsite, and dedicated event manager.
If your event features an in-person element, we can provide an experienced onsite AV team to help you execute the technical and broadcast logistics for your event
Learn more today!
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