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by The Notified Team on Jan 10, 2025 6:16:55 PM
Thanks to social media, our world has become more visual. And in 2025, press releases must also go beyond text to capture attention and drive engagement.
Adding multimedia elements—such as images, infographics and videos—can significantly boost the effectiveness of your release, making your story more appealing to reporters and target audiences.
Let’s explore why multimedia is such a powerful tool for enhancing press release impact.
1. Humans Speak Through Images
We live in a world dominated by visuals. Images speak to people in ways that text often cannot.
This is because pictures can communicate messages faster and more effectively than words alone. Press releases that rely only on text miss out on this advantage, making it harder to capture attention.
By including multimedia, such as images or infographics, your press release becomes more engaging and stands out more easily.
2. Multimedia Increases Journalist Engagement
Journalists don’t have the time to read through the text of every release.
By providing images tailored for earned media—photos that showcase your brand in action rather than marketing shots—you save reporters time and make your press release more likely to get picked up.
These types of images focus on the actual story or event, not just the brand, making your press release more relevant and newsworthy.
3. Visuals Enhance Message Comprehension
The saying "a picture is worth a thousand words" rings true here as well.
Multimedia elements, especially images, can express ideas that are harder to capture with just text. When you include images, captions and quotes in your press release, you're reinforcing the same message in different ways, making it easier for readers to understand.
Captions are especially helpful because they provide context for the image, making sure the visual supports and clarifies the overall message. This layered approach ensures that your story is communicated more effectively.
GlobeNewswire Media Snippets
Learn how to add multimedia elements to your press release.
4. Multimedia Improves Brand Visibility
Multimedia assets not only boost engagement but also improve your brand’s visibility across platforms – especially when you distribute news via newswire services.
The more places your images appear, the more visibility and exposure your brand gains. This helps your message reach a larger audience, boosting your press release's overall impact.
5. Video Is Great, But Images Come First
Although video is a powerful storytelling tool, images tend to be more effective in press releases. They load faster, are easier to view quickly and make an immediate impression.
However, video still has its place. For example, you can enhance your press release by embedding YouTube links.
When submitting releases, always prioritize images first, followed by video as a supporting asset.
6. Multimedia Enhances Consumer Connections
Visuals do more than just boost engagement—they help establish deeper relationships with consumers.
Visual content appeals to emotions and adds a human element to your brand, making it more relatable.
Whether you’re using customer testimonials in your videos or showcasing the impact of your services through imagery, multimedia allows consumers to better understand your story and connect with it on a personal level. This deeper connection translates into stronger loyalty and brand affinity.
Use Visuals To Boost Press Release Engagement
By telling your story through both visuals and text, you not only make your release more appealing but also enhance the overall effectiveness of your story.
Make sure to prioritize images, follow best practices for naming and placing them and always include captions to reinforce your key messages. The result? A press release that stands out, has a greater chance of getting picked up and drives meaningful results for your brand.
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6 Powerful Ways Visuals Boost Press Release Engagement
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