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by The Notified Team on Aug 6, 2025 9:47:50 PM
"We’ve evolved from a mobile app into a comprehensive family safety platform, now with hardware solutions. Going public on NASDAQ was a major step and Notified was instrumental in making that transition smooth."
Melissa Goodell
Business Project Manager, Life360
About Life360
Life360 launched in 2007 to help families stay connected and safe, inspired by the need for better emergency communication after Hurricane Katrina.
It has since grown into a trusted app with location tracking, driving safety alerts and emergency assistance.
With millions of users, the company went public on the Australian Securities Exchange (ASX) in 2019 and dual-listed on NASDAQ in 2024.
Helping Life360 Navigate Dual-Listing Complexity
Life360 faced the challenge of meeting complex regulatory requirements while ensuring smooth investor communications. They needed a reliable partner to efficiently manage updates to their IR website, integrate press release distribution and navigate compliance across different regions.
Our expertise in compliance, investor engagement and website management made us the perfect choice. From day one, we worked closely with Life360, providing expert support to help them stay compliant, engage investors and streamline processes.
"After our first conversation with Notified, it felt like a deep breath of relief. They understood the complexities of dual-listing and guided us every step of the way."
Melissa Goodell
Business Project Manager, Life360
How We Helped Life360 Achieve Its IR and PR Goals
1. IR Website Development and Compliance
We partnered with Life360 to build an investor relations website that met the strict compliance standards of both ASX and NASDAQ.
Our team ensured all essential features were integrated smoothly, creating a site that was both fully compliant and easy to navigate.
By offering expert advice on best practices, we helped Life360 enhance their investor communications, making key information readily available and reducing the need for direct inquiries.
"Notified’s recommendations improved our quarterly reporting page, reducing the need for investors to reach out. Even our internal teams use the website because it’s so well-organized."
Melissa Goodell
Business Project Manager, Life360
2. Press Release Distribution
Life360 relies on GlobeNewswire by Notified for press release distribution, ensuring their communications are both timely and accurate.
But we don’t just send press releases – our editorial experts take the time to review each submission, providing feedback to enhance message clarity, ensure compliance and prevent costly errors.
Our team’s attention to detail helps Life360 optimize every release for maximum impact.
"Notified’s team does more than just send press releases. They take the time to review our submissions, spot mistakes and fine-tune distribution - helping us save both time and money."
Melissa Goodell
Business Project Manager, Life360
3. Responsive and Reliable Service
Life360 knows they can count on us for fast, proactive service.
Whether it’s resolving an issue in minutes or providing expert guidance, we’re always ready to help.
When an internal miscommunication temporarily took their IR site offline, we quickly stepped in to restore it, minimizing any disruption.
"The response time is incredible. Any time we needed changes, the Notified team acted within minutes.”
Melissa Goodell
Business Project Manager, Life360
Key Results
- Ensured Compliance and Accuracy - Successfully met ASX and NASDAQ regulatory requirements, reducing filing errors and ensuring timely disclosures.
- Enhanced Investor Engagement - Designed a user-friendly, accessible IR website that made it easier for investors to find key information quickly.
- Optimized Efficiency - Streamlined press release distribution, reducing errors and cutting costs, while achieving faster turnaround times with our expert support.
With our expertise, Life360 has successfully managed the challenges of operating as a dual-listed company. Their investor relations and public relations strategies are now more unified, reliable and efficient.
And as they continue to grow, we’re proud to be their trusted partner in the journey ahead.
"Notified has been one of the best partners we’ve worked with. Their efficiency, communication and expertise have given us confidence that we’re in good hands."
Melissa Goodell
Business Project Manager, Life360
➡️ Learn more about our IR and PR solutions.
About Notified
We are Notified, and your story goes here. As the only technology partner dedicated to both investor relations and public relations professionals, we help you control and amplify your corporate narrative. Our fully integrated PR and IR platforms streamline every step—whether it's reaching the right media, press release distribution, and measurement or designing new IR websites, managing investor days, earnings releases, and regulatory filings. Connecting both worlds, GlobeNewswire is one of the world's largest and most trusted newswire distribution networks, serving leading organizations for over 30 years. Together, we empower communicators to inform a better world.
Notified is an affiliate of Equiniti Group Limited (EQ)
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