Share this
by The Notified Team on Feb 27, 2025 6:59:56 PM
Your earnings is over. The numbers are out. Investors and analysts have tuned in. Now what?
Do you simply move on to the next quarter? Not quite. Hosting an earnings call is just the first step. Now, it’s time for you to keep the momentum alive!
This blog is your guide to making the most of the post-earnings period. The call might be over, but the real work has just begun.
Post-Earnings Call: Review, Reflect and Refine
Now is the time to assess what worked, identify areas for improvement and fine-tune your approach for next time.
Here are some top tips!
What Do You Do After an Earnings Call? 7 Steps To Take
1. Dive Into the Data
Numbers don’t lie - start by analyzing performance metrics.
- Newswire Analytics: How many media pickups did your release get? Did engagement improve?
- Webcast and Call Data: Who attended? Where did they drop off? What questions were asked?
- Replay Views and Post-Call Activity: Are investors rewatching? What topics got the most traction? Use your IR platform to track engagement and spot follow-up opportunities.
2. Check Investor and Analyst Engagement
Did your call spark real engagement? Look at attendance numbers and Q&A participation. Which topics drew the most questions? Spotting patterns can help you refine future messaging.
3. Analyze Market and Stock Performance
Did your stock price move after the call? Compare market trends to your messaging - did your key points land well in the market, or was there unexpected volatility? Understanding the market’s reaction can help shape your strategy.
4. Review Media Coverage and Sentiment
How did the media and analysts frame your earnings story? Scan news articles, reports and social media for reactions. Use media monitoring and social listening tools to spot concerns or highlight positive feedback.
5. Assess Earnings Materials and Website Traffic
Investor interest doesn’t stop when the call ends. Which pages saw the most visits? Are investors engaging with your earnings release, slides or transcripts? Replay views and content downloads can reveal ongoing interest.
6. Identify Gaps and Areas for Improvement
Were your key messages clear, or did investors seem confused? Gather internal feedback - did leadership feel confident in their responses?
7. Plan Follow-Ups and Future Improvements
Your investor conversations shouldn’t stop here.
- Send personalized updates to analysts and top investors, answering key questions.
- Consider investor meetings, road shows or webinars to keep the conversation going.
- Could multimedia elements - like captions, visuals, or interactive features - make your next call more engaging?
A great earnings call doesn’t end when you hang up - it’s a cycle of learning and improving. The more you refine, the better your next one will be!
Want to learn how to use data more effectively in your IR program? Register for our upcoming webinar here!
Post-Earnings Call: Engaging Stakeholders
Following up with your stakeholders shows that you value their time and feedback. It’s also a great way to build stronger relationships.
- Host Follow-Ups - Set up one-on-one or group meetings with analysts and key investors to provide more context or answer lingering questions.
- Thank Your Audience - Send personalized thank-you notes or emails to participants. A thoughtful gesture can go a long way in building goodwill.
- Investor and Media Relations - Reach out to institutional investors and the media to clarify any points and ensure accurate coverage of your earnings results.
- Leverage Feedback - Address any concerns promptly. Listening and responding to stakeholders shows you’re committed to transparency.
Keep the Momentum Going with Post-Earnings Content
Sharing high-quality content after your earnings call keeps your message fresh and accessible.
- Refresh Your IR Website - Quickly upload call recordings, slides and transcripts so investors can easily find the key details they need.
- Send Summary Emails - Craft clear, engaging emails for analysts, investors, and employees, highlighting the most important takeaways.
- Internal Communications Matter - Keep your team aligned by sharing earnings results internally. An employee webcast can help everyone stay informed about the company’s performance and direction.
Pro Tip: Platforms like our enhanced IR Event Platform make it easy to share earnings materials and track engagement in real time.
Post-Earnings Call: What's Next?
Earnings calls are just one piece of the IR puzzle. Use this opportunity to plan and keep your stakeholders engaged.
- Quarterly Updates - Maintain regular communication with stakeholders through newsletters, investor webinars or updates between earnings calls.
- Investor Events - Look for opportunities to connect with investors at industry conferences, roadshows or hosted events. Consistent engagement builds trust.
- Stay Consistent - Your messaging should reflect a unified narrative. Stick to your brand voice and continue telling a compelling investment story.
The Key To Long-Term IR Success: Continuous Improvement
The end of the earnings period isn’t the finish line - it’s the start of the next chapter. By analyzing performance, engaging meaningfully with stakeholders and planning for future communications, you’ll set the stage for sustained success.
Investor relations isn’t just about sharing numbers; it’s about building trust, promoting transparency and showcasing the milestones in your company’s story. With the right approach, you’ll keep your shareholders informed, engaged and confident in the direction of your business.
Subscribe to our blog to get more IR best practices delivered to your inbox each Friday!
You Hosted a Successful Earnings Call: Now What?
How To Use Power Words in Press Releases: Boost Engagement and Visibility
What’s the Most Important Part of Your Press Release?