AI is now the go-to source for news, product updates and quick answers – and is used by 72% of working professionals, including journalists and analysts.
The big question: what content do AI tools like ChatGPT, Gemini and Claude prioritize?
The good news? Press releases are built to perform in AI-driven search. Here's why!
AI doesn’t just scan for flashy headlines. It evaluates content, looking for signs it can trust what it’s reading.
Here’s what generative AI tools look for:
These systems use a process called retrieval-augmented generation (RAG) - which means information is pulled from trusted sources to generate accurate answers.
This means if your content is well-structured and published through a verified platform, AI is more likely to surface it.
So, your press release isn’t just a company update - it’s a signal to AI that says, “You can count on this.”
Blogs and social posts are useful for helping to feed algorithms, but they’re often inconsistent, informal or lacking proper context.
Press releases, on the other hand, follow a tried-and-tested format:
And when distributed through a trusted platform like GlobeNewswire by Notified, they come with built-in credibility.
That kind of consistency is gold for AI. It helps models understand your news fast - and makes it more likely your content will appear and be cited in AI-generated answers.
You might have heard about E-E-A-T. It’s a quality framework used by Google (and now, AI tools) to decide which content to trust.
It stands for:
Originally part of Google’s quality guidelines, E-E-A-T is now also influencing how AI ranks content.
And guess what? Press releases check every box.
That’s why press releases tend to outperform blogs and social media in AI discovery - they offer the full package.
If you work in communications, this is your moment to shine.
Your press release isn’t just a news item anymore - it’s a searchable, scannable, trustworthy content source that AI tools love.
So, when you draft your next release, think beyond the newsroom.
Think about:
If your release is clear, structured and published through a platform like GlobeNewswire, you’re giving AI exactly what it needs to deliver your story first.
Here’s how to increase your press release visibility with both humans and AI:
✅ Use clear headlines that mirror real questions.
✅ Add sub-heads that explain the “what” and “why.”
✅ Front-load key details: company name, date, location.
✅ Stick to clean, fact-based language - no fluff.
✅ Include the following: contact info, boilerplate and source citations.
✅ Use metadata (publish date, schema markup, author tag).
✅ Distribute through a trusted platform - like GlobeNewswire.
We are Notified, and your story goes here. As the only technology partner dedicated to both investor relations and public relations professionals, we help you control and amplify your corporate narrative. Our fully integrated PR and IR platforms streamline every step—whether it's reaching the right media, press release distribution, and measurement or designing new IR websites, managing investor days, earnings releases, and regulatory filings. Connecting both worlds, GlobeNewswire is one of the world's largest and most trusted newswire distribution networks, serving leading organizations for over 30 years. Together, we empower communicators to inform a better world.
Notified is an affiliate of Equiniti Group Limited (EQ)