As AI-powered platforms like ChatGPT, Copilot and Perplexity reshape how people find and engage with information, the role of the press release is evolving.
In this new search landscape, Large Language Models (LLMs) generate single, authoritative answers—pulling from trusted media coverage, structured content and brand-owned sources.
The result? Visibility in AI search depends not just on what you say, but how and where you say it.
That’s where Generative Engine Optimization (GEO) comes in. Edelman’s GEO offering helps brands strengthen their presence in AI-generated responses by aligning earned media, organic content, and trust signals—ensuring brand stories are not just accurate, but amplified.
Press releases remain a critical tool—but they must be designed for this new discovery environment. That means thinking beyond distribution and embedding them in a broader ecosystem of credible, structured content that AI models recognize and prioritize.
Want to learn how to make your press releases work harder in the AI era?
Join us on Thursday, April 24 at 12pm ET for our special live webinar: Maximizing Search Visibility: The New Role of Press Releases in AI Search Engines.
Register now to secure your spot!