[Webinar] Rethinking Press Releases for the Age of AI Search

by Mirza Germovic on Apr 14, 2025 5:12:57 PM

As AI-powered platforms like ChatGPT, Copilot and Perplexity reshape how people find and engage with information, the role of the press release is evolving.

In this new search landscape, Large Language Models (LLMs) generate single, authoritative answers—pulling from trusted media coverage, structured content and brand-owned sources.

The result? Visibility in AI search depends not just on what you say, but how and where you say it.

How Can You Tailor Your Press Releases for AI Search?

That’s where Generative Engine Optimization (GEO) comes in. Edelman’s GEO offering helps brands strengthen their presence in AI-generated responses by aligning earned media, organic content, and trust signals—ensuring brand stories are not just accurate, but amplified.

Press releases remain a critical tool—but they must be designed for this new discovery environment. That means thinking beyond distribution and embedding them in a broader ecosystem of credible, structured content that AI models recognize and prioritize.

Want to learn how to make your press releases work harder in the AI era?

Join us on Thursday, April 24 at 12pm ET for our special live webinar: Maximizing Search Visibility: The New Role of Press Releases in AI Search Engines.

Register now to secure your spot!

Mirza Germovic

Mirza is the Senior Vice President of AI Solutions & Advisory on Edelman’s core AI team. He leads the firm's AI client advisory business, helping clients strategically integrate generative AI into their marketing and communications functions. Mirza has spent over a decade working with B2B partners and AI technologies, with a focus on driving innovation at both unicorn start-ups and Fortune 100 enterprises. His work spans across creative, television production, digital media, e-commerce, and direct-to-consumer operations. Prior to joining Edelman, Mirza held positions at The Walt Disney Company in digital media & innovation. Mirza received his bachelor's degree from Georgetown University.

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