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by Dick Bromley on Dec 3, 2024 6:52:57 PM
For public relations agencies in the UK, helping clients reach the right audience is critical - and newswires can ensure success.
In this blog, we’ll explore newswire services, their benefits and common mistakes to avoid. Keep reading to learn more!
What Is a Newswire?
A newswire service, also known as a press release distribution service, provides the vehicle you need to increase the impact of client stories among key audiences - from employees and buyers to writers and analysts.
Newswires, such as GlobeNewswire by Notified, offer simultaneous and real-time distribution of press release content to a diverse array of recipients, including general and financial media, investment communities, industry trades and the public.
How Do Newswires Work?
Newswires have relationships with reporters, media outlets, media syndication services, global news services, financial platforms, search and social media engines. These relationships allow newswires to distribute releases to the most relevant audiences.
Another important detail: Newswires have contractual relationships with media platforms around the world, which is something no agency or in-house teams have.
What Are the Benefits for PR Agencies in the UK?
Newswires are a powerful communications tool. Here are the top five key benefits for PR agencies!
1. Wider Reach and Distribution
A newswire service provides PR agencies with the ability to distribute press releases to a wide array of media outlets, journalists and influencers globally. This expanded reach ensures that press releases gain more exposure, which is essential for getting stories noticed and covered.
2. Enhanced Credibility and Authority
Press releases distributed through a reputable newswire service carry a level of credibility. Journalists and media professionals often rely on newswire sources for reliable and newsworthy content, which can help increase the legitimacy and authority of your client’s messages.
3. Improved Searchability
Newswire services can help boost your client’s search ranking, ensuring that content appears higher in results. This can increase visibility online and drive more traffic to your client’s website, boosting its digital presence and improving searchability.
4. Greater Efficiency
Using a newswire service saves time by automating the distribution process. PR agencies can quickly distribute their press releases to hundreds or even thousands of outlets with just one click, allowing their teams to focus on other important tasks such as media relations and strategy development.
5. Better Analytics and Reporting
Newswire services often offer robust analytics and reporting features that allow PR agencies to track the performance of their client’s press releases and provide shareable reports. They can monitor how many media outlets picked up the story, the geographic reach and the level of engagement - providing valuable insights to refine future communications.
Press Release Distribution: Circuits and One Major Mistake
We hear this from a lot of UK agencies - a major challenge involves picking the correct distribution circuits. Choosing the wrong one can mean missing your target audience.
It’s essential to do your research to select a newswire with options that best suit your needs.
And when choosing how and where to distribute your client press releases, it’s important to avoid a common pitfall.
A Major Mistake: Not Selecting Trade Publications
Many PR agencies focus too much on mainstream outlets and miss the value of niche trade publications, who are trusted in their industries and offer targeted exposure.
For example: Tech clients will most likely get better results by sharing news with tech-focused publications, boosting their credibility and chances of coverage.
Without including trades in your distribution, you may also miss out on building stronger relationships with key industry influencers and thought leaders!
Learn How GlobeNewswire Can Benefit Your PR Agency
GlobeNewswire provides robust and powerful solutions designed specifically for PR agencies in the UK.
With our vast reach across the UK and Europe, you can ensure your client’s message reaches the right audience, including prominent trade publications.
And as one of the leading newswire services (with more than 230,000 press releases distributed in 2023), GlobeNewswire stands out for its expansive reach, trusted expertise and enhanced analytics.
With GlobeNewswire, you can:
- Choose from more than 1,000 circuits to target your client’s news by geography, industry and media type - in 35 local languages.
- Select from full-service and self-service options, including 24/7 editorial support from our trusted experts.
- Get press release analytics in a user-friendly format, using widgets and live dashboards instead of static reports allowing you to assess your press release impact and test new formats, timing and reach. Your report is available immediately after your release is published and is easy to share with clients.
Contact us today to speak to a member of our UK team and get GlobeNewswire for your agency!
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