3 Press Release Examples That Tell an Engaging Story

Incorporating multimedia is one of the top ways to grab journalists' attention and make your press releases more engaging.

Media Snippets, including images, charts, videos and audio clips, can enhance the visual appeal of your news and bring your stories to life.

In this blog, we showcase three press release examples from the GlobeNewswire newsroom that effectively utilize Media Snippets. Keep reading to see them all!

Press Release Examples That Use Media Snippets Effectively

Press Release Example 1

GN launches The New Norm – a stigma-busting image bank that challenges misperceptions about hearing loss and hearing aids

This press release is effective because it incorporates the following techniques:

• Clear Headline - The headline directly mentions the product launch and its key benefits.

• Multimedia Content - GN created a gallery of video and photos to change views on hearing loss and aids, creating positivity and promoting open talks.
  
  
• Focus on Experience - The press release conveys the fact that GN is already a trusted company when it comes to helping people with hearing problems.

Press Release Example 2

Biognosys and Alamar Biosciences Forge Strategic Partnership in Proteomics to Advance Biopharma and Precision Medicine Research

The press release tells a great story because it:

• Showcases the Key Benefits - The release highlights how the partnership makes both companies stronger and increases research at a quicker pace.
  
  
• Incorporates Video - Short videos provide a visual representation of the collaboration and its potential impact of its platform NULISA.
  
  
• Includes Important Quotes - Statements from each CEO adds credibility and expresses enthusiasm for the partnership.

Press Release Example 3

Paramount Business Jets Expands Luxurious Private Jet Services in Hong Kong

The press release is effective because it:

• Uses a Catchy Headline - The headline clearly states the business expansion into Hong Kong.
  
  
• Highlights Key Benefits – The release features the reason for the expansion and its offerings and benefits.
  
  
• Includes Stunning Photography - A collection of engaging, hi-res photos highlights Paramount's premium fleet and Hong Kong.

And these are just a few press release examples! You can use all sorts of Media Snippets to make your story stand out.

Remember: A well-crafted press release that features a great story, follows proper writing techniques and combines compelling multimedia has the potential to stand out in a crowded digital landscape and make a lasting impact on your audience.

Press Release Examples: Choosing Your Media Snippet

Media Snippets come in various forms, with each serving a unique purpose in enhancing the overall impact of your release.

Some of the most used snippets include:

1. Image Galleries
   

Display one or dozens of images, with clickable thumbnail, zoom and full-screen viewing options.

2. Video Gallery
   

Use our unbranded and ad-free HTML5 player to easily integrate your own video from third-party platforms platforms (YouTube, Vimeo, etc).

3. Live Events
   

Integrate entire live events and webcasts right into your Media Snippets.