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by The Notified Team on Oct 3, 2024 6:40:59 PM
In our recent webinar, Ann Wylie, President of Wylie Communications, shared expert tips on writing press releases that engage both audiences and reporters - along with insider tricks for writing like a journalist.
Whether you're a seasoned public relations pro or just starting out, these tips will boost your chances of getting the coverage you deserve.
Here are three proven ways to make your press release relevant and more likely to get covered!
- Focus on the needs of readers
- Start with the benefits, explain the features after
- Cover the impact vs. the event
1. Why Should You Focus on the Needs of Readers?
When writing a press release, focus on connecting with your target audience by addressing their needs and interests. Reporters want stories that resonate with readers, so tailor your message to what they care about - not just what you want to share.
Consider the challenges your audience faces and how your news can offer solutions or add value.
By focusing on the reader's perspective, your press release becomes more engaging and relevant, making it more appealing to reporters.
When a reporter sees that your story aligns with their audience’s interests, they are more likely to cover it.
2. Start with the Benefits, Explain the Features After
One of the most effective ways to capture a reporter's interest is to prioritize the benefits of your news, rather than just listing features. Features tell what a product or service does, but benefits explain why it matters.
Reporters are more interested in stories that show real impact - how does this news improve the lives of their audience, solve a problem or meet a need?
Start your press release by highlighting the benefits. This answers the key question “what’s in it for the reader?” and makes your release more compelling.
3. Cover the Impact vs. the Event
Announcing an event or new product is just the starting point.
What truly catches a reporter's attention is the impact - what difference will this event or product make for the audience?
Reporters are drawn to stories that show tangible benefits or meaningful changes because these are the stories that resonate with their readers.
Instead of just stating that an event is happening, or a new product is being launched, focus on what this means for those who will attend or use it. Will it solve a problem, improve their daily lives or offer a unique experience?
By emphasizing the real-world impact, you create a narrative that goes beyond the basic facts, making your story more engaging and relevant.
Remember: By thinking like a reporter and prioritizing what matters to their audience, you can boost media coverage and achieve greater PR results for your organization.
Thanks for reading!
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