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by The Notified Team on Nov 21, 2023 2:16:09 PM
Learn how you can harness the power of data and showcase your public relations success!
Register for our live webinar on November 29th at 2pm ET and hear our panel discuss how PR can adopt a data-driven approach to get budget, buy-in and brand recognition.
Our panel of PR leaders features John Gillooly, SVP at FleishmanHillard TRUE Global Intelligence, Kelly Byrd Marín, Sr. Director of Product Marketing at Notified, and Ashley McDonald, PR Communications Manager at FLEETCOR. Don’t miss this opportunity to hear them speak and ask them your burning PR questions!
In this special discussion, you’ll learn how to:
- Make it easier to measure PR using impactful metrics.
- Tell strategic and actionable stories with your data.
- Drive efficiency across daily work with integrated tools and AI.
- And more!
Hope to see you there!
How Can You Prove PR Impact?
Measuring PR Using Impactful Metrics
Our panelists will discuss how to secure a budget using essential metrics such as media coverage, message pull-through, share-of-voice and sentiment trends.
They will cover the importance of using a variety of data sources to display PR efforts - spanning media monitoring, social media analytics, website traffic data and customer feedback.
Telling Strategic Stories Using Data
Our panelists will discuss how you can transform data into meaningful insights to gain buy-in from clients, executives and other key stakeholders.
They will underscore how data needs to tell a story to gain trust, credibility and a better understanding of how PR contributes to business outcomes.
Driving Efficiency With Integrated Tools and Artificial Intelligence
Our panel will discuss how PR pros can optimize technology and tools such as social listening, media monitoring and media outreach.
With generative AI becoming more prevalent in PR, panelists will address how AI writing tools can improve efficiency - bearing in mind that human input and regulation remain crucial.
Subscribe to our blog to stay in the know on upcoming webinars!