“Managing a complete rebrand with a small team meant I had to wear a lot of different hats and stay on top of endless deadlines. Notified was exactly the partner I needed to streamline the process of a new investor site.”
Wayne Bank is a full-service community bank helping individuals, families and businesses thrive across Pennsylvania and New York. Founded in 1871, the bank has served its local communities for over 150 years with a relationship-first approach and deep regional roots.
A proud part of Norwood Financial Corp (Nasdaq: NWFL), Wayne Bank remains committed to local investment, supporting hundreds of community organizations annually and living its mission to make every day better.
As part of a company-wide rebrand, Wayne Bank recognized its investor relations website needed a major upgrade. The legacy IR page was text-heavy, difficult to navigate and embedded within the main site - lacking both usability and visual alignment with the bank’s refreshed brand.
Simultaneously, internal shifts were elevating IR to a strategic priority. With a new CEO and CFO eager to expand outreach and attract analyst interest, presenting a professional and well-organized IR presence became essential.
Wayne Bank’s IR efforts are primarily led by Kristen Lancia who manages a three-person marketing team. With the pressure of overseeing a full rebrand for Wayne Bank, including a complete website overhaul, she needed a trusted partner who could provide expert guidance on a new and improved IR site.
To design an IR website that would:
As Wayne Bank expanded its investor engagement strategy, the company turned to our team to help bring its vision to life.
Our dedicated Customer Experience Manager (CEM) offered hands-on support and clear guidance. From layout best practices to design feedback, our CEM provided a consistent point of contact throughout the process.
At the end of the project, we delivered a professional, easy-to-navigate IR website that:
➡️ Learn more about our IR and PR solutions.
“Working with Notified was so stress-free and so easy. I can tell that everyone I’ve talked to really cares about the outcome.”
Since launch, Wayne Bank’s new IR website has had a measurable impact:
“These insights will be invaluable in learning and understanding where our site visitors are coming from and what they are interested in, and how we can grow and improve our site.”
In addition to IR website services, Wayne Bank also leverages our GlobeNewswire press release distribution to communicate its capital narrative to stakeholders. This end-to-end support helps the bank amplify its financial story, increase visibility and maintain transparency with investors.
With its new IR website plus integrated global news distribution, Wayne Bank has turned a once-overlooked page into a strategic communications hub – delivering on its brand promise while better serving stakeholders.
“Throughout our rebrand, of course there were hiccups and unexpected challenges. Notified was one vendor I was able to rely on and not worry about. This was priceless to me.”
We are Notified, and your story goes here. As the only technology partner dedicated to both investor relations and public relations professionals, we help you control and amplify your corporate narrative. Our fully integrated PR and IR platforms streamline every step—whether it's reaching the right media, press release distribution, and measurement or designing new IR websites, managing investor days, earnings releases, and regulatory filings. Connecting both worlds, GlobeNewswire is one of the world's largest and most trusted newswire distribution networks, serving leading organizations for over 30 years. Together, we empower communicators to inform a better world.
Notified is an affiliate of Equiniti Group Limited (EQ)