How To Write a Press Release for a Company Development

by The Notified Team on Oct 13, 2023 4:02:48 PM

We live in a fast-paced world where companies experience constant evolution.

Some business developments are newsworthy and deserve media attention. For example:

Hiring a legendary computer programmer
Naming a new CEO
Acquiring other companies
Finalizing a legal settlement
Achieving a sales or income milestone
Constructing a new facility

How should you announce these important developments to the world? Press releases are a great way to share company updates to journalists and the public.

Crafting an effective press release is crucial to ensuring that your company's message reaches the right audience and makes a lasting impact.

Keep reading for guidelines and tips on how to make your next company development press release a success!

How To Write a Press Release for a Company Development: Important Guidelines to Follow

Every day, media outlets wade through a flood of press releases in search of the most captivating stories. However, many releases lack elements that are considered "newsworthy."

To grab attention, your press release must distinguish itself and cut through the noise.

These seven guidelines will help:

Only issue a press release when you have truly significant news to share. Your news should be attention-grabbing, captivating and let the facts speak for themselves.
Think like a journalist. Journalists yearn for captivating stories that connect with their readers. Ensure your press release provides all necessary information and stands as a reliable source of truth.
Make the reporter's job easy. Provide clarity by offering a comprehensive "story kit" that has all essential elements such as facts, statistics, quotes, names, times, and dates. Offer them a ready-made, headline-worthy story kit for easy reporting.
Allow the facts to do the talking. Avoid fancy language. Provide information and let the facts to speak for themselves. It's the most compelling way to connect with journalists and readers.
Invest time in your headline. Create an attention-grabbing headline. If you can't craft an intriguing headline, you might not have newsworthy content.
Avoid industry jargon. Remove it from your press releases. Explain things as if you're talking to a fifth grader. Even if your target is industry experts, use short, simple sentences and plain language.
Send your press release with an embargo. This allows you to set a specific date for stories to run and gives journalists additional time to craft compelling stories.

How To Write a Press Release for a Company Development: Key Elements to Include

Crafting an effective company development press release is vital for effectively communicating important milestones and updates to your stakeholders.

To help you successfully navigate this process, here are the 11 key elements you should include with your press release:

Logo. The standard positioning for the company logo is at the top of the document, aligned to the right side in a justified manner.
Embargo. Typically, the embargo statement is placed either above the headline or beneath the company logo at the top of a press release. It indicates whether the business chooses the press release to be published immediately or later.
Contact Information. Include your contact details on the upper left-hand side of the press release. This usually consists of the contact’s name and title, company name, phone number, email address and website. By thoughtfully incorporating this information, you can facilitate smoother interactions for journalists engaging with your press release.
Catchy Headline. The headline is the first thing journalists and readers will see, so it must grab their attention immediately. It should be short, engaging and relevant to the company development you are publishing.
Strong Lead Paragraph [Intro Paragraph]. The opening paragraph should expand upon the headline by providing more details about the development. It should summarize the most critical information, including the date, location and key people involved. It should also include the most key details about your development, such as who, what, when, where and why.
Body of the Press Release [First Paragraph]. The body of the press release should provide additional context and details about the company development. Use this section to elaborate on the significance of the news and its impact on your company, industry or customers. Include quotes from key figures within your organization to add credibility and a human touch to the story.
Background Information [Second Paragraph]. Depending on the complexity of the development, you may need to provide background information. This could include the company's history, market position or relevant statistics that help the reader better understand the context of the announcement.
Quotes Effectively [Third Paragraph]. Quotes from company’s CEO, key executives or other key stakeholders can add authenticity and credibility to your press release. Make sure the quotes are concise, relevant and contribute to the overall narrative of the announcement.
Add Supporting Information. Include any additional information, such as facts, figures, or statistics that bolster your company development story. Data-driven details can help substantiate the importance of your news.
Boilerplate. At the end of the press release, include a boilerplate paragraph about your company. This paragraph provides a brief overview of your company's mission, history and core values. Also, include contact information for a spokesperson or media contact who can field inquiries from journalists.
Proofread. Before distributing your press release, thoroughly proofread it for grammar and spelling mistakes. Verify that every piece of information is both accurate and current.

Once you have written your press release, you need to distribute it to journalists and news organizations. You can do this by using a press release distribution service or by emailing it directly to journalists who you think would be interested in your news.

Thanks for reading! We hope these tips help you when creating your next company development press release.

KEEP IN MIND: Journalists receive many, many press releases each day - so distinguish yours by making sure it’s clear, concise and newsworthy.

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Topics: Public Relations Press Releases Global News Distribution GlobeNewswire Press Release Distribution