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by The Notified Team on Oct 30, 2023 5:49:00 PM
When an important milestone occurs at your company, it's typical to compose a blog post, spread the news on social media and even circulate an email update.
Sending a press release to announce an award win is also great idea. It's an excellent opportunity to gain the media's attention and generate buzz about your business.
In this blog, we’ll guide you through the process of how to write a press release for a company award that effectively communicates your success.
How To Write a Press Release for a Company Award: Important Guidelines to Follow
When writing a press release for a company award, it's crucial to follow specific guidelines to maximize impact and reach.
This ensures your achievement is effectively communicated to the right audience, generating the recognition it deserves and bolstering your company's reputation.
Guidelines to keep in mind before writing a press release to announce an award win:
- Publish a press release only if you have a newsworthy award win. Your announcement should be headline-worthy, exciting and universally interesting.
- Adopt a journalist's perspective. Reporters like to have all the facts delivered to them. That is what your press release should do.
- Make the reporter's job easy. It’s true that an impactful, engaging press release can help your business. Spell things out. Make things easy and clear. Your press release should function as a "story kit" with all the building blocks for a complete story. Include all the facts, stats, quotes, names, times and dates in your submission.
- Avoid fancy language. Deliver the information and let the facts speak for themselves. It is the most powerful way to convey your message to a journalist and your readers.
- Spend time on your headline. The best press releases lead with a headline that grabs you by the eyes.
- Keep it brief. When you can use ten words instead of fifty, try five!
- Do not use industry jargon. Explain it like you are talking to a fifth grader. Even if you are targeting industry-specific journalists, state your message in short sentences with simple words.
- Submit the press release early under embargo. Using "embargoed for" allows you to request a specific time and date for release. Media organizations will usually honor this date.
Remember to provide context for the award and explain its broader relevance. Not all awards will capture the public's interest, but it's important to weigh the relevance of awards and tailor your media strategy accordingly.
How To Write a Press Release for a Company Award: Key Elements to Include
Here are 13 key elements you should include when writing a press release to announce a company award:
- Logo. The typical arrangement for the company logo involves positioning it at the document's top, right-aligned and justified.
- Embargo. Usually, the embargo statement is positioned either above the headline or below the company logo at the top of a press release. It signals whether the business chooses the press release to be published immediately or later.
- Media Contact Information. Include your contact details on the upper left-hand side of the press release. This usually consists of the contact’s name and title, company name, phone number, email address and website address.
- Catchy Headline. The headline is the first thing that catches the reader's eye, so make it powerful and attention-grabbing. Use concise language to communicate the essence of your award win. For example: "XYZ Company Wins Prestigious Industry Award for Innovation and Excellence."
- Sub-Headline (Optional). A sub-headline should complement the headline and provide additional context or information about the name of the company, award and recipient.
- Strong Lead Paragraph. The opening paragraph should expand upon the headline by providing more details about the award. It should summarize the most critical information, including the name of the presenter, award, recipient and reason for the award.
- Compelling Lead Paragraph [Paragraph 2]. In this paragraph provide the additional information about the award won. Answer the who, what, when, where and why questions. Include the name of the award, the date of the announcement or ceremony and a brief explanation of why you received the award.
- Provide Context and Background [Paragraph 3]. In the following paragraphs, give some context and background information about the award itself and the significance of winning it. Explain the criteria the award is based on and any notable competitors or past winners. This helps the reader understand the importance of your achievement.
- Highlight Achievements and Contributions [Paragraph 4]. Use the press release to showcase the specific achievements and contributions that led to your award win. Describe any unique projects, initiatives or innovations that played a crucial role in earning the recognition. Use concrete examples and statistics to demonstrate your excellence.
- Quotes. Including quotes from key figures within your organization, such as the CEO or senior team members, can add a human touch to your press release. These quotes should express gratitude for the award and highlight the significance of the win for your organization.
- Mention the Impact [Biographical Info]. Talk about the potential impact of the award win on your organization or industry. Describe how it will benefit your company and what it means for your customers, clients or stakeholders. This helps readers realize the broader implications of your achievement.
- Boilerplate. Complete the press release with a brief company or organization description, generally known as a boilerplate. This section should provide key information about your company, including its history, mission and core values.
- Proofread. Before publishing your press release, proofread it carefully to confirm there are no spelling or grammatical mistakes. It's important to maintain a professional image.
Once you’re ready, you can distribute your press release to relevant media outlets and journalists and post on your organization's website and social media channels.
Lastly, follow up with your media contacts to enhance the likelihood of your event getting coverage.
Just keep in mind that journalists receive many releases each day, so distinguish yours by making sure it’s concise, clear and newsworthy.
BONUS TIP: You might want to use the Awards and Special Achievements press release template from Notified to create your story.
Thanks for reading! We hope these tips help when it comes to writing your next company award press release.
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