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by Gini Dietrich on Sep 3, 2024 6:58:14 PM
During this conversation, you’ll learn how to:
- Measure specific placements versus overall brand coverage
- Use key metrics to prove value and gain insights
- Integrate qualitative assessments with quantitative metrics
- Determine if there is a cost to negative coverage
- Score for reputation, trust, and authority in a way that makes sense to your CEO and CFO
And then…the creme de la creme of the conversation is how to apply the PESO Model to your news release so you can provide a direct correlation between your work and the organization's growth.
I hope to see you then – register today!