How to Apply the PESO Model© To Measure News Release Effectiveness

by Gini Dietrich on Sep 3, 2024 6:58:14 PM

Measurement is still one of those things that executives and the PR industry can’t agree on. Of course, we all agree it’s important and necessary, but the semantics on getting there vary widely, depending on who you talk to.

Executives have been romanced by metrics such as clicks and leads, demos and conversations, and revenue, all driven by marketing. While communications can do some of that, especially using the PESO Model© for paid, earned, shared, and owned media, others, such as brand awareness, trust, and authority, are more challenging to measure directly to dollars and cents.

When measuring specific tactics, such as news releases, it becomes even more challenging. What is one to do?

On September 12 at 2 p.m. ET, we will help you answer that question—and more! Join Adam Christensen and me to learn how to use newswire analytics to measure specific tactics and how to go more broadly by integrating paid, earned, shared, and owned media.

During this conversation, you’ll learn how to:

Measure specific placements versus overall brand coverage

Use key metrics to prove value and gain insights

Integrate qualitative assessments with quantitative metrics

Determine if there is a cost to negative coverage

Score for reputation, trust, and authority in a way that makes sense to your CEO and CFO

And then…the creme de la creme of the conversation is how to apply the PESO Model to your news release so you can provide a direct correlation between your work and the organization's growth.

I hope to see you then – register today!

Gini Dietrich

Gini is the founder, CEO, and author of Spin Sucks, host of the Spin Sucks podcast, and author of Spin Sucks (the book). She is the creator of the PESO Model® and has crafted a certification for it in partnership with Syracuse University. She is co-author of Marketing in the Round, co-host of Inside PR, and co-host of The Agency Leadership podcast.