How Ingram Micro Increased Employee Engagement and Enhanced Internal Comms

“We never had an easy and digestible way to inform our global associates of our weekly news and happenings. The Notified News Brief completely changed that.”

Danielle Madsen

Senior Corporate Communications Professional, Ingram Micro

About Ingram Micro

Ingram Micro is a leading business-to-business (B2B) platform company for the global technology ecosystem. With operations that reach nearly 90% of the world’s population, the company connects technology manufacturers and cloud providers with B2B technology experts around the globe. 

Through its AI-powered digital platform, Ingram Micro Xvantage™, the company delivers a business-to-consumer-like experience across the IT channel.

In addition to this innovative platform, Ingram Micro offers a comprehensive suite of services – including marketing, financing, lifecycle management and technical support – that help partners grow their business, deliver exceptional customer experiences and thrive in today’s digital world. 

The Challenge

With a global workforce of over 23,000 associates, Ingram Micro recognized the need to enhance its internal communications and streamline how company news was shared.  

While updates were available, they were distributed across multiple platforms, making it difficult to ensure consistent visibility and alignment. 

This presented an opportunity to strengthen engagement and efficiency by improving how information flowed across the organization: 

• Associates sought a more unified view of company initiatives and successes 

• Key media coverage and corporate milestones weren’t always reaching all teams 

• Time and resources were being spent manually curating and distributing updates 

By addressing these gaps, Ingram Micro aimed to foster a more connected, informed and agile global workforce.

The Solution: Notified News Briefs

To overcome its internal communication challenges, Ingram Micro partnered with us to launch the Weekly News Brief – a curated, easy-to-read update delivered each Thursday to 23,000 associates around the world. 

This centralized report consolidated key company news - including media coverage, business milestones and organizational wins - into one accessible format, making it easier for employees to stay informed and engaged. 

By implementing our news brief solution, Ingram Micro was able to: 

• Streamline global communications into a single, consistent channel 

• Eliminate manual tracking and reduce the burden on internal teams 

• Enhance visibility and transparency across departments and regions 

• Strengthen connection among employees 

The Results

• Enhanced Internal Communications - Updates are now consistently distributed and easy to consume, keeping global teams connected to the business. 
  

• Increased Engagement - Sharing frequent wins, news coverage and highlights has helped associates feel more informed and prouder of the company’s impact. 
  

• Time and Resource Savings - By centralizing updates, Ingram Micro has reduced manual work, saving valuable time for teams across departments. 
  

• Better Cross-Functional Awareness - Employees now have greater visibility into activities beyond their own region or function, promoting collaboration and unity. 

“It's really enhanced our internal communication and alignment across our global associate base. Before having this weekly news report, our associates sometimes felt disconnected from the broader company developments in the news, especially outside of their specific region or function. 

We often highlight the Notified customer support team as a benchmark for exceptional supplier relationships. Their dependability, consistency and collaborative approach have set a new standard for how we assess and work with external partners. It's uncommon to find a team that’s this dedicated, skilled and enjoyable to work with – and we deeply appreciate the partnership!” 

Danielle Madsen

Senior Corporate Communications Professional, Ingram Micro

Learn More About Notified News Briefs

Stay ahead of the headlines with expertly curated media briefs and custom reports.  

Our team of industry veterans deliver fast, accurate executive summaries packed with the insights you need - from industry trends to competitor coverage.  

Designed in a clear, presentation-ready format, these reports make it easy to keep stakeholders informed and aligned. Let us help you monitor what matters – learn more today.