“GlobeNewswire is hands down the best press release distribution partner. It is my favorite for ranking press releases and is very good for SEO-based copy. I’ve worked with a lot of providers, but GlobeNewswire has, by far, the best press release distribution measurement. We can deliver more to our clients because we know what we can get in terms of data in GlobeNewswire’s analytics reports.”
KISS PR, founded in 2004 by Qamar Zaman and Ana Zaman, is a full-service digital marketing and website design agency. At the heart of their approach is the principle in their name: Keep-It-Super-Simple & Promising Results.
The KISS PR team utilizes data-driven insights along with psychological and social factors to convert their clients’ website views into tangible results. They’re dedicated to redefining digital storytelling by merging artistic creativity with market insights, offering specialized services in SEO, PPC, content marketing and social media analytics. KISS PR has successfully driven brand exposure for over 28,000 clients across the USA, UK, Canada and the Cayman Islands.
KISS PR is passionate about empowering clients with guidance, education, and the best tools to tell their stories. They aim to redefine the traditional role of public relations agencies and position themselves as master storytellers.
Goals:
Increase brand awareness and SEO optimization
Measure press release reach
Maintain efficient and reliable press release distribution
KISS PR partnered with Notified in 2019, utilizing GlobeNewswire for effective press release distribution to enhance client reach and engagement. GlobeNewswire serves over 500 KISS PR clients across various industries, including law firms, healthcare, small businesses, real estate and government.
On average, these clients send 10-30 press releases per year, establishing a trusted source for their news, increasing message pull-through and improving SEO rankings.
Using GlobeNewswire has been crucial in enhancing the SEO rankings of KISS PR’s clients. Strategic distributions ensure high search visibility, resulting in increased brand awareness and market reach.
Additionally, Zaman and the KISS PR team collaborate with GlobeNewswire’s full-service global editorial team to guarantee the accuracy of their press releases.
KISS PR advised their clients to move beyond superficial metrics such as press release views and focus on strategically building brand recognition with each GlobeNewswire press release. They emphasized meaningful metrics such as search rankings, earned media over time and bounce rate.
By offering dynamic post-distribution reports with GlobeNewswire’s Newswire Analytics, KISS PR provided clients with insights into traffic, social media shares, multimedia engagement and link click-throughs from their press releases. These detailed metrics enabled KISS PR to offer precise and effective feedback, demonstrating the tangible benefits of each press release in building brand recognition and enhancing storytelling.
Through GlobeNewswire, KISS PR not only increased its clients’ brand awareness and digital presence but also created a strong framework for measuring the success and impact of its PR strategies.
KISS PR's partnership with GlobeNewswire has proven to be a strategic move in amplifying their clients' stories and ensuring reliable press release distribution.
By utilizing GlobeNewswire's capabilities, KISS PR has consistently delivered measurable success, increased brand visibility and established itself as a master storyteller in the digital marketing space.
When you distribute press releases through GlobeNewswire, you’re choosing the leading newswire service.
Here’s why:
Contact us today and experience the difference.