How GlobeNewswire Elevates Brand Awareness and Expands Reach for KISS PR

“GlobeNewswire is hands down the best press release distribution partner. It is my favorite for ranking press releases and is very good for SEO-based copy. I’ve worked with a lot of providers, but GlobeNewswire has, by far, the best press release distribution measurement. We can deliver more to our clients because we know what we can get in terms of data in GlobeNewswire’s analytics reports.”

Qamar Zaman

Chief Growth Officer at KISS PR

KISS PR, founded in 2004 by Qamar Zaman and Ana Zaman, is a full-service digital marketing and website design agency. At the heart of their approach is the principle in their name: Keep-It-Super-Simple & Promising Results.

The KISS PR team utilizes data-driven insights along with psychological and social factors to convert their clients’ website views into tangible results. They’re dedicated to redefining digital storytelling by merging artistic creativity with market insights, offering specialized services in SEO, PPC, content marketing and social media analytics. KISS PR has successfully driven brand exposure for over 28,000 clients across the USA, UK, Canada and the Cayman Islands.

KISS PR is passionate about empowering clients with guidance, education, and the best tools to tell their stories. They aim to redefine the traditional role of public relations agencies and position themselves as master storytellers.

Goals:

• Increase brand awareness and SEO optimization

• Measure press release reach

• Maintain efficient and reliable press release distribution

How Did Notified Help KISS PR Achieve Its PR Goals?

KISS PR partnered with Notified in 2019, utilizing GlobeNewswire for effective press release distribution to enhance client reach and engagement. GlobeNewswire serves over 500 KISS PR clients across various industries, including law firms, healthcare, small businesses, real estate and government.

On average, these clients send 10-30 press releases per year, establishing a trusted source for their news, increasing message pull-through and improving SEO rankings.

Using GlobeNewswire has been crucial in enhancing the SEO rankings of KISS PR’s clients. Strategic distributions ensure high search visibility, resulting in increased brand awareness and market reach.

Additionally, Zaman and the KISS PR team collaborate with GlobeNewswire’s full-service global editorial team to guarantee the accuracy of their press releases.

GlobeNewswire Analytics for Measuring Success

KISS PR advised their clients to move beyond superficial metrics such as press release views and focus on strategically building brand recognition with each GlobeNewswire press release. They emphasized meaningful metrics such as search rankings, earned media over time and bounce rate.

By offering dynamic post-distribution reports with GlobeNewswire’s Newswire Analytics, KISS PR provided clients with insights into traffic, social media shares, multimedia engagement and link click-throughs from their press releases. These detailed metrics enabled KISS PR to offer precise and effective feedback, demonstrating the tangible benefits of each press release in building brand recognition and enhancing storytelling.

Through GlobeNewswire, KISS PR not only increased its clients’ brand awareness and digital presence but also created a strong framework for measuring the success and impact of its PR strategies.

KISS PR's partnership with GlobeNewswire has proven to be a strategic move in amplifying their clients' stories and ensuring reliable press release distribution.

By utilizing GlobeNewswire's capabilities, KISS PR has consistently delivered measurable success, increased brand visibility and established itself as a master storyteller in the digital marketing space.

Partner with GlobeNewswire by Notified for Your PR Efforts

When you distribute press releases through GlobeNewswire, you’re choosing the leading newswire service. 

Here’s why: 

• Your stories can reach 158 countries and be translated into more than 35 local languages to connect with a diverse audience of journalists, media outlets, analysts, consumers and more. 
  
  
• With GlobeNewswire, your press releases generate quality backlinks from high-authority websites, boosting your site's domain authority and search engine rankings.
  
  
• You can include images and videos (Media Snippets) in your press releases, which increases engagement and social media sharing. 
  
  
• Your news is supported by our 24/7/365 team of global experts.
  
  

Contact us today and experience the difference.