Company blogs are a valuable tool for sharing insights on new products, services and perspectives. But solely relying on owned channels can limit visibility.
With the resources invested in creating blog content, what’s the best way to expand reach?
We explored this question by testing how newswires can increase blog readership. Traditionally used for press releases, newswires can be used as a powerful tool for amplifying content – and our experiment showed how they can significantly boost traffic and engagement.
Check out the results!
We decided to evaluate the effectiveness of the GlobeNewswire by Notified platform by selecting 10 published blogs for distribution and measuring impact.
Here’s how we approached it.
For each blog, we created brief, clear write-ups that captured the essence of the content. Each blog was paired with a relevant image to make it more engaging and visually appealing. These were then distributed through GlobeNewswire's online-only circuits, ensuring the content reached a broader audience beyond our usual channels.
To identify the optimal times for reaching the largest audience, we tested different days and times for sending out the blog content. By experimenting with these variables, we aimed to discover when our blog content would generate the most views and engagement.
We also shared five of the blog write-ups with Notified’s LinkedIn community to see how they performed on owned channels compared to solely using newswire distribution. This helped us compare engagement levels between our own social media platforms and the wider audience reached through the newswire, providing valuable insights into how each channel performed.
This approach allowed us to gather comprehensive data on the effectiveness of newswire distribution, comparing it directly with our owned channels to understand its impact on blog readership.
The results of the test were compelling!
The takeaway here is simple: newswire distribution can do wonders for your blog’s visibility while working together with your social media efforts.
If you want to supercharge your blog’s reach, pairing newswire distribution with social sharing is the way to go.
The benefits are numerous.
By promoting your newswire story on social media, you tap into global audiences and reach potential customers, partners and influencers.
Social media is a powerful engagement tool. It allows for direct interaction, enabling your audience to like, comment and share your story. This two-way communication fosters connections and provides real-time feedback, enhancing visibility and credibility.
To measure the effectiveness of your social strategy, consider tracking the following key metrics:
Complement your key messages with additional content such as videos, carousel posts and behind-the-scenes insights. This platform allows you to build on your story, provide supporting context and drive impact through diverse, engaging formats.
Pro tip: GlobeNewswire makes it easy with a social share button that lets readers share your content with just one click.
Ready to extend your blog’s reach? Try GlobeNewswire and start amplifying your content today!