Case Study: How Newswires Can Increase Blog Readership

Company blogs are a valuable tool for sharing insights on new products, services and perspectives. But solely relying on owned channels can limit visibility. 

With the resources invested in creating blog content, what’s the best way to expand reach? 

We explored this question by testing how newswires can increase blog readership. Traditionally used for press releases, newswires can be used as a powerful tool for amplifying content – and our experiment showed how they can significantly boost traffic and engagement. 

Check out the results!

Testing Newswire Distribution for Blogs

We decided to evaluate the effectiveness of the GlobeNewswire by Notified platform by selecting 10 published blogs for distribution and measuring impact.  

Here’s how we approached it. 

We Created Concise Write-Ups

For each blog, we created brief, clear write-ups that captured the essence of the content. Each blog was paired with a relevant image to make it more engaging and visually appealing. These were then distributed through GlobeNewswire's online-only circuits, ensuring the content reached a broader audience beyond our usual channels. 

We Varied the Timing and Days

To identify the optimal times for reaching the largest audience, we tested different days and times for sending out the blog content. By experimenting with these variables, we aimed to discover when our blog content would generate the most views and engagement. 

We Used LinkedIn Sharing for Comparison

We also shared five of the blog write-ups with Notified’s LinkedIn community to see how they performed on owned channels compared to solely using newswire distribution. This helped us compare engagement levels between our own social media platforms and the wider audience reached through the newswire, providing valuable insights into how each channel performed. 

This approach allowed us to gather comprehensive data on the effectiveness of newswire distribution, comparing it directly with our owned channels to understand its impact on blog readership. 

What Were the Results?

The results of the test were compelling! 

The takeaway here is simple: newswire distribution can do wonders for your blog’s visibility while working together with your social media efforts. 

Don't Forget Social Media!

If you want to supercharge your blog’s reach, pairing newswire distribution with social sharing is the way to go.  

The benefits are numerous. 

Expand Reach Beyond Traditional Channels

By promoting your newswire story on social media, you tap into global audiences and reach potential customers, partners and influencers. 

Boost Engagement and Real-Time Interactions

Social media is a powerful engagement tool. It allows for direct interaction, enabling your audience to like, comment and share your story. This two-way communication fosters connections and provides real-time feedback, enhancing visibility and credibility. 

To measure the effectiveness of your social strategy, consider tracking the following key metrics:  

• Engagement Rate: The percentage of interactions (likes, comments, shares) relative to your impressions. 
  
  
• Click-Through-Rate (CTR): The percentage of users who clicked on your content, link or call-to-action (CTA) compared to the total number of people who saw it. A higher CTR shows that your content encourages individuals to take action. 
  
  
• Reach: The total number of unique visitors who saw your post. This measures the potential audience size your content is reaching. 
  

• Impressions: The total number of times your content is displayed helps assess how often your content is viewed by users. 

Reinforce Key Messages with Dynamic Content

Complement your key messages with additional content such as videos, carousel posts and behind-the-scenes insights. This platform allows you to build on your story, provide supporting context and drive impact through diverse, engaging formats. 

Pro tip: GlobeNewswire makes it easy with a social share button that lets readers share your content with just one click. 

Ready to extend your blog’s reach? Try GlobeNewswire and start amplifying your content today!