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by The Notified Team on Sep 4, 2024 7:31:16 PM
Creating an engaging press release means connecting with your audience right from the start. The key? Lead with what they care about most - the benefits.
Imagine you’re reading the first few lines of a press release. What grabs your attention? Is it the product features or is it the promise of what those features can do for you?
In our recent webinar, public relations expert Ann Wylie shared her top tips for creating engaging press releases and writing like a journalist.
Keep reading to get her tested and trusted formulas!
Press Release Formula 1: The Benefit-First Approach
Instead of diving straight into the technical details, start by highlighting the benefit to the end user. This formula is straightforward and effective:
Formula:
X (users) will now be able to Z (benefit), thanks to A (product or service).
This approach puts the focus on what the user gains, making the release more appealing right from the start.
Press Release Formula 2: Introducing the Problem
To make your press release more engaging, start by describing the problem your product or service solves. This shows not just the benefit but also the importance of your solution.
Formula:
X (users) who have struggled with Y (problem) will now be able to Z (benefit), thanks to A (product or service).
By addressing the problem upfront, you create a sense of urgency and relevance, making your story more newsworthy.
Press Release Formula 3: Stakeholder Focused
When targeting specific stakeholders, tailor your message to their unique needs and challenges. This formula ensures that your press release speaks directly to the intended audience.
Formula:
Stakeholders who have struggled with Y (problem) will soon be able to Z (benefit), thanks to A (product or service) by B (organization).
This approach personalizes the message, making it more relatable and impactful.
Why Focus on the Benefits in Press Releases?
When writing a press release, keep in mind that reporters and readers are most interested in what benefits them.
By highlighting the benefits, you help reporters create more interesting stories and ensure your messages connect with your audience.
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