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6 Tips to Ensure Your Press Releases Reach a Larger Audience

Public relations pros know much of their job is dedicated to writing and sending press releases. And regardless of what some might think, we know that press releases are still incredibly relevant.

With releases being a powerful tool to reach your audience and get your message across, it’s not just about writing the release - it's also about understanding how to maximize its reach.

In this blog, we’ll share best practices to help you to enhance the exposure of your news. Read on for six tips to ensure your press releases reach a larger audience!

1. Keep Your Press Release Concise

Press release distribution services typically have length restrictions, so it's important to keep your news concise and to the point. Focus on the most important information and try to keep the overall length to around 500 words.

Your headline should be concise, clear and to the point. Avoid using clickbait or misleading headlines, as this may hurt your credibility.

Your press release should also have a clear structure with a strong opening paragraph that summarizes your story and answers the five W's (who, what, when, where, and why).

Use quotes, statistics, and other relevant information to support your story and make it more compelling.

Finally, end your press release with a strong call-to-action that encourages your audience to act or learn more.

2. Use Important Keywords in Your Press Release

Keywords are essential in press releases, as they help your release get discovered by search engines and journalists.

To optimize your press release for SEO, you need to identify the right keywords relevant to your topic or story. You can use keyword research tools (such as Google Ads Keyword Planner) to help you identify the most relevant keywords for your release.

Once you have identified your keywords, you need to strategically incorporate them into your press release. However, don't overuse or stuff them in unnaturally, as this may hurt your chances of getting picked up by journalists.

It's important to note that keywords are not just for search engines. Journalists also use them to find stories relevant to their beat. By using relevant keywords in your press release, you increase your chances of getting your story picked up by journalists and getting in front of your target audience.

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3. Include Multimedia and Visual Storytelling Assets

Including images, videos and other multimedia in your press release can make it more engaging and increase the chances of it being picked up by journalists.



Examples of multimedia you can add to your press releases include:

  • Images
  • Videos
  • Infographics
  • Audio clips
  • Social media links

When adding multimedia to your press release, make sure that it's relevant, high-quality and enhances your story.

Don't Forget!

Include captions and alt tags to help search engines and readers understand what the multimedia is about.

4. Write a Strong Press Release Headline

Your headline is the first thing media will see when they come across your press release, so it's important to make it strong and attention-grabbing.

It determines whether they will read your release or not. A strong headline should be attention-grabbing, concise and accurately reflect the content of your press release.

Your subheading should also provide additional context and support your headline.

When writing your headline and subheading, consider the following tips:

  • Keep it short and sweet.
  • Use active language.
  • Highlight the most important information.
  • Avoid using jargon or technical terms.
  • Make it relevant to your target audience.

5. Include a Call to Action at the End of Your Release

It's important to include a call to action in your press release.

Whether it's directing readers to your website or encouraging them to contact you for more information, a call to action can help you get the most out of your press release and drive tangible actions that lead to results.

6. Measure the Success of Your Press Release

Measuring the success of your press release is essential in understanding whether it's achieving your PR goals or not. Some metrics you can use to measure the success of your press release include:

  • Number of media pickups
  • Website traffic
  • Social media engagement
  • Email open rates
  • Conversions

Use analytics tools (such as GlobeNewswire’s Newswire Analytics) to track these metrics and adjust your press release strategy as needed.

We hope these six tips help you to ensure your next press release reaches a wider audience!

Reach a Wider Audience Using GlobeNewswire Press Release Distribution

GlobeNewswire distributes press releases and multimedia content on behalf of thousands of customers every year, including growing businesses, agencies, non-profits and many of the world’s largest public companies.

We have options to fit your specific needs and our 24/7/365 editorial services are second to none.

Contact us today to learn more about GlobeNewswire distribution.

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