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by The Notified Team on Feb 9, 2025 6:17:17 PM
4. Refine Your Message To Improve Impact
Having a great idea is just the start.
To make your stories truly resonate, you need to refine your messages. Think of this step as polishing a gem – you’re taking something valuable and making it shine for your audience.
Questions to Ask Yourself
As you craft your story, take a step back and evaluate it:
- Does this feel authentic? Authenticity is non-negotiable. People can tell when a story is forced or overly polished. Be honest and let your brand’s personality come through.
- Is it easy to understand? Avoid complicated language or industry jargon that might alienate your audience. The goal is to make your story accessible to everyone, whether they’re a customer, a journalist, or a potential partner.
- Does it connect to your audience’s emotions and needs? People respond to stories that touch on their feelings and challenges. Frame your message around what matters most to them.
Tips for Refining Your Messaging
- Simplify, simplify, simplify - Get to the heart of your story without overloading it with unnecessary details. Think about the one main idea you want people to take away and focus on that.
- Sound like a human - Write how you speak. It’s okay to be conversational! A message like, “We’re so excited to share this with you – it’s something we’ve been working on for months and we think you’ll love it,” feels far more relatable than, “We are pleased to announce the culmination of months of development.”
- Use media monitoring and social listening to understand message impact – Monitor global news and social media sources to better understand audience sentiment and key message pull through.
Prioritize Authentic Communications in 2025
With AI-generated content flooding our feeds and misinformation everywhere, we’re all craving what’s truly real.
People are smart. They can smell (you know what) from a mile away. If your message feels forced or fake, you’ll lose them faster than you can say “synergy.”
It’s time to ditch corporate-speak and get real. Share your behind-the-scenes moments, admit when you mess up and show your audience the humans behind the brand.
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