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by The Notified Team on Aug 28, 2024 6:06:31 PM
To reach the broadest (and most targeted) audience possible, simply writing a press release isn't enough - you need a strategic distribution plan to maximize news impact.
Here are 10 quick tips to ensure your stories get the attention they deserve!
1. Use a Trusted Newswire Service
One of the most efficient ways to distribute your press release is through a trusted newswire service - which will get your message in front of global media outlets, trade publications and consumers.
Newswire services, such as GlobeNewswire by Notified, provide a storytelling bridge and offer simultaneous and real-time distribution of content to a diverse group of recipients.
2. Leverage Social Media
Don't let your press release get lost in the crowd! Social media in 2024 is a megaphone for amplifying news.
Reach diverse audiences, spark conversations and get noticed by strategically promoting your press release across owned social platforms.
3. Engage with Bloggers and Influencers
Share your news with relevant bloggers to help expand your reach. Send them your release, but don’t be too salesy – position it as keeping them informed of your latest announcement.
When it comes to influencers, find those relevant to your organization, craft a great pitch and build a relationship. This can help take your news to the next level.
4. Create Targeted Email Campaigns
Forget blasting emails! Craft targeted emails for key audiences about your news.
Personalize your messages to their interests and use email tools to track success (such as HubSpot).
5. Optimize for Search Engines
Keywords are essential in press releases, as they help news get discovered by search engines and journalists.
To optimize your release for searchability, you need to identify the right keywords relevant to your topic or story. You can use keyword research tools (such as Google Ads Keyword Planner) to help you identify the most relevant keywords for your release.
Once you have identified your keywords, you need to strategically incorporate them into your press release. However, don't overuse or stuff them in unnaturally, as this may hurt your chances of getting media pick up.
Get more keyword best practices in our eBook.
6. Publish on Your Website
Post your press release in the media center or newsroom section of your website. This not only provides a permanent place for your announcement, but also helps drive traffic to your site.
This location serves as a central hub for your news, giving you control over the narrative and easy access for interested parties (i.e. journalists).
7. Engage with Online Communities
Engaging with online communities and forums can supercharge your press release. These virtual hangouts let you reach your target audience directly, boost your credibility and expand your reach organically.
Identify relevant communities, join conversations and share your press release strategically. Focus on being helpful, not salesy, to build trust.
8. Incorporate Multimedia
Words are powerful, but visuals bring stories to life.
Enhance your press release with embedded images, videos and audio clips (Media Snippets) to make them more engaging and appealing to journalists.
9. Monitor and Measure
After distributing your press release, monitor performance using reporting tools (such as Newswire Analytics).
This data can provide valuable insights into what works best (and maybe more importantly, what doesn’t work) to help refine messages and improve storytelling moving forward.
10. Engage with Feedback
Pay attention to the feedback and comments you receive on your press release across digital channels. Engaging with your audience can help build a stronger connection and encourage more sharing of your news.
Remember, the key to successful press release distribution is not just about reaching a large audience - but reaching the right audience.
Looking To Make an Impact? GlobeNewswire Can Help
For over 30 years, GlobeNewswire has been the trusted press release distribution and regulatory filing partner to leading organizations around the world.
GlobeNewswire provides global, enterprise-level capabilities with the local, personalized support of a boutique firm. Whether offering full-service or self-service distribution, GlobeNewswire amplifies messages with precision and care.
Key benefits include:
- Reach 158 countries and translate communications into more than 35 local languages to connect with a diverse audience of journalists, media outlets, analysts, consumers and more.
- CLEAR Verified - Leverage CLEAR® identity verification technology to boost trust and defend against misrepresentations with a CLEAR Verified digital badge on press releases.
- Get industry-leading editorial support from our 24/7/365 team. They go the extra mile in proofreading, carefully checking press releases to fix any potential errors before they cause harm.
Contact us today and experience the difference working with the premier newswire service.
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