You’ve Written a Press Release. Now What?

Press releases play an important role in an effective public relations program.

They provide a way for companies to get the word out about their latest news. Journalists also look to press releases as a trusted way to glean accurate information from the company itself, while other audiences (such as investors) view them as a credible source of information.

Organizations will continue to leverage releases to make announcements and share their stories in their own words.

But how often does a company write a release, issue it via a wire service, and then call it a day?

Without pitching the press release to reporters, companies could be missing out on opportunities to get their news and stories featured by media outlets.

Earned media coverage builds a company’s credibility and reputation. However, it’s not as simple as blasting out an email to a list of journalists. It starts with writing an effective press release, then strategically pitching that release to the right journalists and media outlets.

On Thursday, July 11^th at 3:30pm ET, join me for a special live webinar where I’ll share how you can take a more thoughtful approach to pitching journalists and - most importantly - get more media coverage. Register today!

Michelle Garrett

Michelle Garrett

Michelle is a public relations consultant, writer, and speaker who helps B2B companies create content, earn media coverage, and position themselves as thought leaders in their industries. Repeatedly ranked among the top 10 most influential PR professionals, Michelle’s articles and advice have been featured in publications including Entrepreneur and Ragan’s PR Daily, and she frequently speaks at events like Content Marketing World. She’s the author of B2B PR That Gets Results, released in 2024.