In 2002, Amazon required every executive to master an unexpected skill: writing press releases for products that didn’t yet exist.
Jeff Bezos mandated this—not as a writing drill, but as a litmus test. If an idea couldn’t be distilled into a clear, compelling statement of customer value, it wasn’t worth pursuing.
More than two decades later, that principle is more relevant than ever.
Read the full article from Notified CRO Dan Lotzof at Forbes.com.
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