According to new research from IR Impact, half of all IROs say board and C-suite briefings now take up more of their time - and are more critical - than ever.
You’re not just translating numbers anymore. You’re helping your leadership team navigate everything from market sentiment to regulation to global risk.
In our new playbook, Maximizing Your Return on Time, we explored how today’s IR role is a whole new job compared to just five years ago.
Let’s take a closer look at three ways investor relations has changed - and how you can keep up.
“Twice a year, I walk the board through key investor themes and what IR thinks management should focus on next.”
Our study with IR Impact showed that IROs now spend 56% of their time on internal work.
Yes, road shows and investor calls are still vital. But most of your time is likely spent on earnings prep, aligning messaging, building decks and keeping leadership up to speed.
And that’s not a downside. It’s an opportunity.
Quick win: Draft a short “core message” doc each quarter (three lines max). Share it early with finance, comms and legal. You’ll cut down on last-minute edits and stay on message.
No surprise here - in our report, nearly 48% of IROs ranked earnings preparation as their number one task. It’s vital work, and it’s time consuming. But artificial intelligence can help.
“Earnings prep can swallow four solid weeks. We’re streamlining verification and leaning on AI tools to cut through the data grind.”
How Do You Make Things Easier?
If you’re feeling the pressure, you're not alone. But this shift also opens doors.
You’re now closer to strategy. You’re helping leaders make better calls. And you’re playing a bigger role in shaping your company's narrative - not just repeating it.
Now is the time to simplify what can be simplified - so you can spend more energy where it counts. And that’s where IR Hub can help.
IR Hub is our new, all-in-one solution specifically designed to meet the growing demands you face. From earnings calls and regulatory filings to website updates, press releases and real-time analytics, IR Hub brings everything together in one intelligent control center paired with our new AI assistant, IRIS (coming later this year).
No more switching between disconnected tools or juggling multiple logins. With IR Hub, you can move faster, stay better organized and spend more time driving stakeholder engagement – and less on admin tasks.
➡️Learn more about IR Hub.
This is just a small taste of what you can expect.
Inside our playbook, you’ll find:
We are Notified, and your story goes here. As the only technology partner dedicated to both investor relations and public relations professionals, we help you control and amplify your corporate narrative. Our fully integrated PR and IR platforms streamline every step—whether it's reaching the right media, press release distribution, and measurement or designing new IR websites, managing investor days, earnings releases, and regulatory filings. Connecting both worlds, GlobeNewswire is one of the world's largest and most trusted newswire distribution networks, serving leading organizations for over 30 years. Together, we empower communicators to inform a better world.
Notified is an affiliate of Equiniti Group Limited (EQ)