[Webinar] How To Master the Art of Press Release Headlines

by Ann Wylie on Jan 23, 2025 12:03:56 PM

According to advertising legend David Ogilvy, by the time you’ve written your headline you’ve spent 80 cents of your communications dollar.

It’s true - many times more people (and journalists) will read this vs. your body copy. This begs the question - are you getting 80% of your ROI out of your press release headline?

In our special live webinar, you’ll learn how to use the most important line in your message to:

Grab attention

Communicate your key idea
Pull audiences into your message

What You'll Learn in Our Webinar

You’ll discover how to write irresistible headlines, including how to:

Get inspired by headline formulas from The New York Times, the creator of the world’s best online headlines, from Silver Anvil Award winners and others.

Avoid getting your headline cut off. Find out how long your mobile headline should be. And learn to write headlines that humans — and AI-powered search engines — will love.

Get the word out to the 81% of “readers” who skim news online (Harris Interactive) with successful headlines.

Register now to save your seat!

“Since I attended Ann’s PR writing class, every press release I’ve written has been picked up by the media. That’s what I call ROI!”

- Stephanie Sobotik, Sr. Manager, Global Marketing Communications at Freescale Semiconductor

“Ann has shaken up my perceptions about what PR writing should look like.”

- Deb Stenberg, Communications Director, Federal Way Public Schools

Ann Wylie

Wylie Communications President Ann Wylie provides writing, training and consulting to organizations like Coca-Cola, Salesforce and Eli Lilly. Her workshops have taken her from Hollywood to Helsinki. (Now they're more likely to take her to your home office via Zoom!) There, she helps communicators polish their skills and find new inspiration for their work. Ann has earned 60 communication awards, including two IABC Gold Quills. She is author of RevUpReadership.com, a toolbox for writers. Join the thousands of communicators who subscribe to Ann's free writing tips newsletter at https://www.wyliecomm.com/corporate-communications-writing-newsletter/

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Topics: Public Relations Press Releases Webinar Writing Tips