Think Like a Reporter: How To Craft Irresistible Press Releases

by Ann Wylie on Jul 30, 2024 8:30:00 AM

Public relations pros have been married to the traditional PR writing approach since Ivy Lee created the news release in 1906.

Now 2,500 releases go out each day — that’s one every 35 seconds. The competition for your reader’s time has never been greater. No wonder some 55% to 97% of all PR pieces sent to media outlets are never used, according to Wilcox & Nolte, authors of Public Relations Writing and Media Techniques.

So, how can you put your release among the 3% to 45% of those that actually get the word out?

On Tuesday, August 13th from 2-3pm ET, join me for a live workshop webinar where I’ll provide tips to find story angles that your press release readers will love and that editors won’t want to pass up.

Register today!

In this webinar, you’ll learn how to:

Use out-of-the-box, proven-in-the-lab PR-writing techniques

Find story angles that your readers will love and that no editor will be able to pass up

Write like a journalist, not like a PR agency

Tell stories that journalists want to cover and that readers want to read

Steal tricks from nationally award-winning campaigns

Write releases that stand out from the crowd

Plus: Leave with a fill-in-the-blanks lead template that will change your life

See you then!

Ann Wylie

Wylie Communications President Ann Wylie provides writing, training and consulting to organizations like Coca-Cola, Salesforce and Eli Lilly. Her workshops have taken her from Hollywood to Helsinki. (Now they're more likely to take her to your home office via Zoom!) There, she helps communicators polish their skills and find new inspiration for their work. Ann has earned 60 communication awards, including two IABC Gold Quills. She is author of RevUpReadership.com, a toolbox for writers. Join the thousands of communicators who subscribe to Ann's free writing tips newsletter at https://www.wyliecomm.com/corporate-communications-writing-newsletter/