The Crisis of Misinformation vs. The Crisis of Belonging [CommPRO]

The loss of consumer trust isn’t simply tied to misinformation; it’s a deeper challenge that we need to explore more closely. 

Journalists often view the current landscape as a crisis of misinformation, believing that the solution lies in providing more facts and data. But the truth is, the issue runs much deeper – it’s not just about facts, it’s about connection.

People today aren’t just seeking the truth; they’re looking for a place where they feel they belong.

Read the full article from Notified CMO Adam Christensen at CommPRO.com.