PR Platform Updates: Empowering Storytellers with Advanced Tools and Insights

Public relations pros face many challenges each day; most notably, establishing trust and maintaining control of narratives across the digital ecosystem.

To help address this, we’ve made significant enhancements to our PR Platform, equipping corporate storytellers with cutting-edge tools and valuable data insights.

These enhancements will empower communicators to craft better narratives, deepen audience engagement and create highly customized reports:

• New iOS and Android mobile app
• Customized press release analytics reports
• Optimized Media Contacts Database
• Improved social media sharing

Keep reading to learn more!

PR Platform App: Tracking and Sharing Relevant Media Mentions

We’ve introduced a new PR Platform mobile app for clients, available for both iOS and Android users. This app allows PR pros to seamlessly track and share relevant media mentions while on the go.

With this new app, PR teams can efficiently manage campaigns, engage in real-time discussions, monitor reputation and potential crises, track competitors and stay updated with industry news.

The mobile app eliminates the need for relying on email notifications, providing communicators with easy access to critical information, right at their fingertips.

Highly Customized, Branded Analytics Reports

To enhance the reporting capabilities of our PR clients, we now offer customizable analytics reports.

PR pros can apply their agency or company branding across all GlobeNewswire by Notified press release analytics reports and share highly customized and fully branded newswire reports with key stakeholders and C-suite leaders.

This feature not only enhances the visual appeal of the reports, but also strengthens brand recognition!

Optimized Media Contacts Database: Streamlining Media Outreach

Our PR Platform now boasts an optimized Media Contacts Database, featuring enhanced search tools and recent search history. PR teams can easily access targeted journalists and their contact information, streamlining media outreach efforts.

The improved search functionality saves time and lets PR pros closely track and recall their media outreach activities. By maintaining up-to-date and accurate contact information, teams can effectively engage with relevant journalists and create stronger media relationships.

Enhanced Social Media Sharing: Expanding Reach and Visibility of Storytelling

With these latest enhancements, GlobeNewswire by Notified press releases can now be easily shared on Reddit, expanding the reach of stories to new audiences on their preferred social platforms.

By leveraging the power of social media engagement, PR pros can amplify their stories and connect with a broader audience, ultimately increasing awareness and influence.

Learn More About the Notified PR Platform

These enhancements further strengthen our PR Platform as a leading solution for both PR agency and in-house teams.

We continue to look for new ways to empower PR pros with advanced tools and insights, helping our clients craft and tell impactful stories, manage the corporate narrative and effectively report campaign results.

Want to get even more info on the Notified PR Platform - including a look inside? Take our interactive tour and see everything it has to offer!