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by The Notified Team on Nov 30, 2023 5:25:47 PM
November saw significant shifts across artificial intelligence and social platforms - important updates that all public relations, marketing and investor relations pros should take note of.
From the latest ChatGPT updates to fresh features on Facebook, Instagram, TikTok and X - we've got you covered!
ChatGPT: OpenAI Launches Preview of GPT-4 Turbo
OpenAI unveiled GPT-4 Turbo, offering responses with knowledge up to April 2023 – an improvement over its predecessor’s January 2022 cutoff date.
The context window (the amount of text you can use in your prompts and conversations) has also been increased from about 3,000 words to approximately 300 pages, making the platform significantly more useful for real-world tasks.
Sports Illustrated Accused of Publishing Articles by Fake, AI-Generated Writers
An investigative report found authors within SI’s product review team didn’t have any sort of presence outside of the sports site, on social media or in the publishing world. A deeper dive found that a profile photo for one of the authors was for sale on a website that peddles AI-generated images of nonexistent people.
SI’s publisher, The Arena Group, denied the accusations of AI-generated content and said that the fabricated profiles were put in place in the name of protecting the author privacy. But insiders dispute this.
This example highlights why transparency has become an obligation for any organization or content creator – not just news outlets.
Google Is Bringing Generative AI to Advertisers
Google is rolling out new generative AI tools for creating ads, from writing the headlines and descriptions that appear along with searches to creating and editing the accompanying images.
It’s pitching the tool for use by both advertising agencies as well as businesses without in-house creative staff.
Meta Lets Amazon Shoppers Buy Products on Facebook and Instagram Without Leaving the Apps
Meta debuted a feature that lets users connect their Facebook and Instagram accounts to Amazon so they can more easily buy goods promoted on their feeds.
TikTok Announces "Openhouse" AR Showcase Event
TikTok is hosting a new, virtual showcase of its latest AR development elements with an “Openhouse” event on December 12th. This will include various sessions that dig into its evolving augmented reality development tools.
X to Update Algorithm to Benefit Smaller Accounts
Elon Musk, owner of X (formerly Twitter), announced an upcoming algorithm update to boost the visibility of smaller users' posts. This update aligns with Musk’s goal to make X more of a creator-centric platform like YouTube.
Instagram Adds New Tools for Reels Creators
Meta is adding a range of new tools and upgrades to Instagram to help creators glean more insights into content performance and to help optimize their approach – this will include A/B testing, reach-based incentives and more.
Thanks for reading!