Notified Leads AI Discussion at PRDecoded Conference

Last week, I had the pleasure of presenting at PRWeek’s PRDecoded conference where I shared insights on how to incorporate artificial intelligence into public relations efforts.

The event was a great opportunity to connect with fellow PR and communications professionals and learn from their experiences and challenges!

I was honored to share the stage with Gideon Fidelzeid, Editorial Director at PRWeek, and my colleague Dan Lotzof, CRO at Notified, to discuss the topic AI: A Call to Action. We had a lively and engaging conversation about the benefits and risks of using AI in PR and how to do it responsibly and ethically.

Following the event, I wanted to share some key discussion points made during the panel, as well as some of the questions and feedback we received from the audience.

Top Takeaways From AI: A Call to Action

The first question I addressed was how to start using AI in PR.

Even for those who have concerns related to AI content, idea generation is a great place to start. You can use AI to come up with creative and relevant ideas for your campaigns, content or messaging.

For example: You can ask AI to generate a list of ideas, or to conduct a mock interview where you ask the AI to play the part of a particular persona.

In addition to generating ideas, AI can be a valuable tool for evaluating your ideas. After initially generating ideas and whittling them down, you could use AI to then assess the pros and cons of your top three ideas.

As communications professionals begin testing the waters of generative AI, I want to stress the importance of being thoughtful and transparent. It’s also important to develop policies and guidelines around its use - including identifying if a piece of content was created almost entirely by AI, in collaboration with AI or without any AI.

As part of that, I recommend PR folks get behind digital rights management technology and other open-source tools available that can identify the provenance of a piece of art or content. I suggest checking out the work of C2PA (Coalition for Content Provenance and Authenticity).

Being transparent about your use of AI and using watermarking and other DRM tools can go a long way towards building trust.

I love an engaged audience and this group asked a lot of interesting and challenging questions, including:

• How to evaluate the quality and accuracy of the content generated by AI
  
  
• How to ensure that the content generated by AI is aligned with the brand voice and values
  
  
• How to deal with ethical dilemmas and potential biases that may arise from using AI
  
  
• How to educate and train PR staff on how to use AI effectively and responsibly
  
  
• How to measure the impact and ROI of using AI in PR

We’ve only just scratched the surface when it comes to AI, especially for communications professionals. I hope that my presentation inspired some of you to start exploring the possibilities of AI in your PR work and to be mindful of the responsibilities that come with it.

I’ll be answering your questions and sharing additional AI tips and best practices in the coming weeks.

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Raime Merriman

Raime leads Notified product marketing with responsibility for developing business growth plans, as well as the implementation of strategies across go-to-market planning, sales enablement, analyst relations, corporate communications and website. Raime has 20+ years of marketing experience in the technology sector, with a focus on helping B2B SaaS companies achieve significant growth. Prior to Notified, she held marketing leadership roles at Hubb, Smarsh, Integra Telecom and CBS Interactive. Raime has a Bachelor’s degree from Northeastern and an MBA from Willamette University.