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by The Notified Team on Nov 28, 2023 4:13:44 PM
What are the conversations like between firms and clients? Where is technology not meeting needs? All of this was at the heart of a recent gathering of public relations agency leaders in Los Angeles, the second of a three-part roundtable series.
There’s no doubt technology can help all PR pros in a myriad of ways. However, with all the top tech tools and the capabilities artificial intelligence (AI) can provide — and they can provide a lot — human analysis and insights are vital for maximum communications impact.
This belief was conveyed clearly by the agency leaders who joined Notified and PRWeek in Los Angeles for our recent roundtable.
Read more at PRWeek.com.
