Clients’ expectations from their agency partners are greater than ever. And it's about more than just delivering results.
A lot of it also revolves around education and staying up-to-date on the latest tools and tactics and utilizing them to amplify efforts and successes.
Agencies are also increasingly relied upon to provide human analysis and insights, as well as keep clients abreast of real-time market and media forces that will impact the business.
All of these realities were central to our agency roundtable recently held in London.
Read more at PRWeek.com.