Client relationships are the lifeblood of any public relations agency. Technology – and the most effective and creative applications of it – are foundational factors in ensuring those partnerships are strong. Artificial intelligence (AI) and predictive technology are revolutionizing the PR discipline, along with the entire world. This reality creates heightened expectations from clients of their agency partners.
During our recent roundtable in New York City, 11 PR agency leaders joined Notified and PRWeek for a candid discussion about the all-important and evolving conversations being had about technology. Participants from Notified included executive leaders David Wippich, CTP, CPO and CIO, and Dan Lotzof, Chief Revenue Officer.