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May News Roundup: 7 Stories Communicators Should Know About

There's plenty to cover for May, including:

Let's dive in!


Hello GPT-4o

OpenAI introduced GPT-4o, the latest flagship model designed for real-time reasoning across audio, vision and text. GPT-4o represents a significant step towards more natural human-computer interactions capable of processing and generating text, audio, images and videos in any combination.

(via OpenAI)

Apple Nears Deal with OpenAI To Put ChatGPT on iPhone

Apple is finalizing a deal with OpenAI to integrate ChatGPT into iPhones as part of iOS 18. This move is part of Apple's broader strategy to enhance its devices with artificial intelligence features.

Apple's in-house processors and data centers will support these new AI capabilities, with a grand reveal expected at the annual Worldwide Developers Conference in June.

(via Bloomberg)

TikTok To Label AI-Generated Content From Open AI and Elsewhere

TikTok plans to label images and videos that are generated using artificial intelligence. This decision addresses concerns that AI-generated content could interfere with the upcoming U.S. elections.

Previously, TikTok and 20 other tech companies pledged to combat the misuse of AI.

(via Reuters)

TikTok, ByteDance Sue To Block U.S. Law Seeking Sale or Ban of App

TikTok and its parent company, ByteDance, are suing to stop a proposed U.S. law that would force them to sell TikTok or face a ban.

The lawsuit argues that the law violates their rights and would unfairly shut down TikTok, affecting its 170 million American users.

(via Reuters)

Some additional reactions to the TikTok ban bill:

  • The bill, passed on a bipartisan basis, "would trample the free speech rights of 170 million Americans, devastate seven million businesses, and shutter a platform that contributes $24 billion to the U.S. economy annually," a TikTok spokesperson said.

  • PR Daily: “PR pros will need to think carefully about how they communicate their clients’ messages and stories, particularly if they have been using TikTok as a primary platform."

  • Newsweek: With TikTok possibly going away, influencers are trying out other platforms and ways to keep making a living.

Meta’s AI Tools for Advertisers Can Now Create Full New Images, Not Just New Backgrounds

Meta introduced an expanded set of generative AI tools for advertisers, allowing the creation of entirely new images, not just modifying backgrounds. This enhancement enables advertisers to generate full image variations, potentially altering the subject or product being advertised.

(via TechCrunch)

British Engineering Giant Arup Revealed as $25 Million Deepfake Scam Victim

British engineering firm Arup fell victim to a $25 million deepfake scam in Hong Kong. Scammers used AI-generated voices and images to impersonate the company's chief financial officer and other staff members in a video call, convincing a finance employee to transfer the money.

(via CNN)

News Corp and OpenAI Sign Landmark Multi-Year Global Partnership

News Corp and OpenAI have entered into a significant multi-year global partnership to integrate premium journalism with OpenAI's generative AI products. This collaboration allows OpenAI to display content from News Corp's major publications in response to user queries, aiming to provide reliable information and support informed decision-making.

OpenAI will have access to both current and archived content from News Corp's key news outlets, including The Wall Street Journal, The Times, The Australian and several others. This partnership, however, does not extend to content from News Corp's other businesses.

(via NewsCorp)

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