Maximizing Impact: Targeting Trade Publications in Your PR Strategy

When it comes to public relations campaigns, targeting trade publications with press releases is essential for any business looking to build strong connections, increase visibility and cater to an industry-focused audience.

These specialized outlets and platforms feature professionals who have a deep understanding of market trends, challenges and dynamics. Therefore, these audiences are more likely to be interested in your products or services and more likely to engage – since your news is tailored to address their specific concerns and needs.

An effective trade publication approach helps foster a sense of credibility about your company or client, as your message is more likely to resonate with readers who can directly relate to your content!

Why Are Trade Publications Important?

For corporate storytellers, tapping into niche trade publications can significantly boost brand engagement and lead to increased business opportunities.

By targeting these readers with your stories, you can increase your chances of being noticed by decision-makers, key influencers and potential partners who already have a vested interest in your industry.

If you aren’t targeting trade outlets with your press releases, here are the top three reasons why you should start doing so:

1. Increased Searchability - Distributing a well-written press release to trade websites and publications is an effective approach to building brand recognition and improving the searchability of your company - because many trade publications have high domain authority and strong online presences.
   
   
2. More Engagement - Your stories might also capture the interest of specific trade journalists, potential partners, investors and other stakeholders within the industry, leading to active engagement and widespread sharing on various channels - including social media platforms.
   
   
3. Improved Credibility - Selecting the appropriate trade distribution for your press release lets you or your client to boost their credibility within the industry and to expand the potential reach, thereby attracting more traffic and enhancing online visibility to a targeted audience that may not be reached through mainstream media outlets.

Target Trade Publications Using GlobeNewswire by Notified

With GlobeNewswire by Notified, we see a significant rise in media coverage for press releases that are published with trade distribution - compared to ones without.

Based on our clients’ trade usage over the past two years, these are the most popular categories we see being used (regardless of geographic region):

• Biotechnology
• Technology
• Healthcare
• Finance

And we’re always looking for new ways to enhance our trade list and add more markets!

Recently, we added a BIPOC (Black, Indigenous, people of color) list to our suite of 300+ U.S. trade lists. The new BIPOC list enables companies and organizations to reach reporters and editors covering diversity. It includes contacts at general media publications and publications that specifically focus on BIPOC topics - such as National Native News and Atlanta Black Star. 

The addition of this new list will help us meet the expanding needs of clients and will foster broader storytelling on new developments taking place within BIPOC businesses and organizations.

“Incorporating BIPOC PR campaigns has several benefits - including building authenticity, improving brand image, connecting with more diverse audiences, expanding market reach and promoting social change for Blacks and Hispanics,” said Mike Johns, Founder at Digital Mind State. “With this trade list, Notified serves as resilient change agents for an evolving new America."

Learn More About GlobeNewswire by Notified

With press releases distributed by GlobeNewswire reaching 158 countries in 35 languages, you can target your news stories to relevant journalists, media outlets, trade publications and consumers based on geography, industry and media type using over 1,000 newslines!

If you're looking to boost brand visibility and engage your target audience, contact us today to get started!