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by The Notified Team on Mar 28, 2024 7:13:26 PM
In our March news roundup, we highlight recent developments such as pushback to the SEC's climate disclosure rules, discussions surrounding an Apple/Google Gemini integration, OpenAI's GPT-5 and Sora updates and more.
Let's dive in!
U.S. Appeals Court Temporarily Halts SEC Climate-Disclosure Rules
A U.S. appeals court has temporarily halted new rules issued by the Securities and Exchange Commission (SEC) requiring public companies to disclose climate-related risks.
The Fifth U.S. Circuit Court of Appeals granted a request for an administrative stay on the climate-disclosure rules just over a week after oil-field-services companies Liberty Energy and Nomad Proppant Services filed a lawsuit challenging them.
(via WSJ)
Apple Reportedly Exploring a Partnership with Google for Gemini-Powered Feature on iPhones
Apple is looking to team up with Google for a mega-deal to leverage the Gemini AI model for features on iPhone, Bloomberg reported.
This would put Google in a commanding position as the company already has a deal with Apple as the preferred search engine provider on iPhones for the Safari browser.
(via TechCrunch)
OpenAI’s Sora Text-To-Video Generator Will Be Publicly Available Later This Year
OpenAI's upcoming release of Sora, a text-to-video generator capable of producing hyper-realistic scenes based on text prompts, could be as soon as a few months from now.
OpenAI's chief technology officer, Mira Murati, stated that Sora will be publicly available later this year.
(via TheVerge)
Microsoft Launches Copilot Pro Worldwide With One-Month Free Trial
Microsoft expanded its Copilot Pro subscription globally, offering priority access to OpenAI models, custom Copilot GPT creation and integration with Office apps.
A one-month free trial is available, accessible by installing the Copilot app on iOS or Android. Microsoft also extended Copilot for Microsoft 365 to more businesses and plans to launch further enhancements at its Build developer conference in May.
(via TheVerge)
YouTube Now Requires Creators To Disclose When Realistic Content Was Made With AI
YouTube now requires creators to disclose viewers if they've used AI to create realistic videos.
This prevents viewers from being fooled by fake content, especially during the upcoming U.S. presidential election.
(via TechCrunch)
OpenAI Expected to Launch “Materially Better” GPT-5 Chatbot Mid-Year
OpenAI is expected to release GPT-5, an upgraded version of the AI that powers ChatGPT, around mid-2024.
Some business clients have already seen demos of GPT-5. One CEO, who had a sneak peek at GPT-5, described it as "really good" and "materially better." He also mentioned that OpenAI is working on AI agents that can do tasks automatically.
(via Business Insider)
Sports Illustrated Publishing Rights Secured by Minute Media, After Mass Layoffs Under Previous Partner
Minute Media, owner of The Players’ Tribune, has acquired the publishing rights to Sports Illustrated from ABG, the former licensee.
Minute Media plans to continue publishing a print edition of Sports Illustrated and aims to rehire some of the employees who were laid off under Arena Group’s stewardship.
(via Variety)
Google's Generative AI Search Threatens Publishers With $2B Annual Ad Revenue Loss
Google's new AI-powered search engine, Search Generative Experience (SGE), has publishers worried about potential revenue losses due to declines in organic search traffic - ranging from 20% to over 60%.
Publishers are responding by adjusting SEO strategies, investing in content expertise and diversifying traffic.
(via AdWeek)
TikTok and Gen Z—How a Ban Could Impact Brands’ Marketing Strategies
The U.S. House of Representatives passed a bill that could ban TikTok in the United States, raising concerns for brands.
Vintage brands, such as Fruit of the Loom, have found success reaching Gen Z through TikTok. Losing access to this vital platform and its vibrant marketplace is a major concern.
(via AdAge)