Recent events have highlighted the fact that trust and transparency are the biggest issues facing communicators today. Investor relations and public relations pros face new challenges driven by AI-generated content, bad actors and their ability to affect confidence in news sources.
Findings from a recent Notified/PRWeek survey also reveal that 58% of PR pros view deepfakes and fake news as major threats to the organizations they represent, meaning safeguarding confidence in corporate communications is more important than ever before.
To boost trust and defend against misrepresentations, we now offer CLEAR Verified on GlobeNewswire - an industry-leading innovation that will set the standard for news security. The CLEAR® identity verification technology will enhance trust in financial, regulatory and corporate communications by confirming that press releases are issued by a verified individual.
Exclusive to U.S. customers, CLEAR Verified on GlobeNewswire is available in existing press release distribution workflows as an enhancement to current robust security processes. Current CLEAR users verify in one step, while new users enroll seamlessly with an I.D. and a quick selfie.
After authentication, a “CLEAR Verified” digital badge is added to press releases on GlobeNewswire.com, giving audiences confidence that company news was published by a verified individual.
The key benefits of CLEAR Verified press releases for GlobeNewswire customers include:
CLEAR Verified press releases are now available to United States-based GlobeNewswire customers.
Want to send CLEAR Verified press releases? Learn more today.