Fighting Fake Press Releases: Practical Lessons from Real Case Studies

Fighting Fake
Press Releases

Practical Lessons from Real Case Studies

With misinformation spreading faster than ever and public trust declining, it’s not enough to simply define misinformation. We must learn from real-world incidents to effectively prevent and counter it.Contents

Case Study:

Key Takeaways

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Fighting Fake Press Releases:
Practical Lessons from Real Case Studies

Introduction

This white paper examines four real-world case studies involving fake press releases, including the Apex Capital financial hoax and the Adidas fashion week incident. Each example offers valuable insights and practical lessons for communicators at every level.

With expert insights from in-house and agency leaders, as well as experienced journalists, this white paper gives you the opportunity to create a multi-layered approach to improve stakeholder trust.