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by Dick Bromley on Sep 19, 2024 4:00:00 AM
In the competitive UK market, effective press release distribution is essential.
Keep reading to learn how Preqin found success with GlobeNewswire by Notified.
About Preqin
Preqin empowers the financial community to make better decisions, providing data and insights that increase transparency and access across the global alternatives market.
Why Did Preqin Choose GlobeNewswire?
A main objective of Preqin’s public relations strategy is to deliver news and analysis to journalists and stakeholders. This includes reports from their Research Insights team, corporate news, product news and region-specific content.
To share stories, build brand awareness and garner media attention, Preqin employed a strategic approach by setting clear goals and utilizing the leading newswire technology.
Goals:
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Increase communications reach
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Improve brand awareness
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Generate earned coverage
How Did GlobeNewswire Help Preqin Achieve Its PR Goals?
Over the past two years, Preqin used GlobeNewswire to maximize the visibility of its brand and distribute high-impact content to global journalists and media outlets.
Preqin collaborated with Notified to build extensive media lists utilizing GlobeNewswire’s targeted, global circuits. Leveraging this distribution strategy, Preqin maximized brand exposure and successfully delivered press releases to key media outlets, journalists and online platforms - ensuring broad coverage and visibility with relevant audiences.
Along with its newswire capabilities, Preqin utilized Notified’s full-service editorial support and translation services to prepare and distribute news stories, with the Notified team of experts answering any questions Preqin had throughout the process.
And for certain markets, content in local languages was essential to generating media coverage and engagement.
Finally, when it came to the GlobeNewswire user experience, Preqin benefitted from the easy-to-use interface to send press releases with ease – giving Preqin more control over their storytelling in an effective and timely manner.
Results:
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117 million - Total press release audience reach (2023)
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34,238 - Total press release views (2023)
“GlobeNewswire by Notified ticks all the boxes – usability, quality, assurance and our news going to the targeted publications we wanted. The Notified team makes our job easier and ensures it’s one less thing we need to worry about!”
Mimi Celeste Taylor
AVP, Media Relations & Brand at Preqin
Learn More About GlobeNewswire by Notified
For over 30 years, GlobeNewswire has been the trusted press release and regulatory filing partner to leading organizations around the world.
GlobeNewswire provides global, enterprise-level capabilities with the local, personalized support of a boutique firm. Whether offering full-service or self-service distribution, GlobeNewswire amplifies messages with precision and care.
Key benefits include:
- Reach 158 countries and translate communications into more than 35 local languages to connect with a diverse audience of journalists, media outlets, analysts, consumers and more.
- CLEAR Verified - Leverage CLEAR® identity verification technology to boost trust and defend against misrepresentations with a CLEAR Verified digital badge on press releases.
- Get industry-leading editorial support from our 24/7 team. They go the extra mile in proofreading, carefully checking press releases to fix any potential errors before they cause harm.
Contact us today to learn more.
