How To Effectively Attract and Engage Investors in 2024

The fundamentals of investor relations have barely changed in the last two-plus decades. And yet, how an IRO builds and manages relationships with stakeholders would be almost unrecognizable to an IRO of 2000.

Digital communications, and the explosion of artificial intelligence (AI) tools, has radically rewritten the rules of engagement for IROs.

With such digitally savvy investors, IROs are embracing everything from innovative webcasts and virtual ESG roadshows to AI tools that can gather and analyze enormous quantities of data.

How best to use the latest tactics and tools to communicate accurately and informatively can be a true challenge - and it’s the central question tackled in our new best practice guide.

Investor Relations Communications: 2024 Best Practice Guide

Given the array of new tools and tactics, it’s an exciting - and occasionally daunting - moment to be an IR practitioner.

Our new guide explores everything - from IR websites and the earnings experience to topics such as accessibility, virtual events and AI.

When you download your free copy, you’ll learn more about:

How To Rethink Your IR Website

Even as technology rapidly advances, the IR website maintains its status as the go-to source for stakeholders – from institutional and retail investors to employees, customers and members of the wider community.

How To Create a Better Earnings Experience

For public companies, an earnings release is like a report card; it’s an opportunity to assess (and communicate about) progress a company has made within a given quarter.

We share top tips for refining your messaging and taking your earnings to the next level.

How To Make the Most of IR Webcasts

From the use of video, to planning and promo tips, we cover the entire IR webcast process – including emerging topics such as accessibility.

How To Broaden Your Stakeholder Engagement

The rise of the retail investor is a trend that shows no signs of slowing down. We’ll help you understand the retail crowd and how to engage them.

How To Tell Your ESG Story

ESG communications aren’t just for investors – they hold appeal for other stakeholders as well, including employees.

We share ways you can effectively tell your ESG story and use these communications as a recruitment tool.

How To Begin Using Artificial Intelligence for IR

When it comes to summarizing executive talking points, building investor presentations and even drafting press releases, IROs have now found a new assistant in AI.

We share how this new technology will transform core job functions and include ways to begin implementing AI today.

Ready to effectively attract and engage investors in 2024? Don’t wait - download your free copy of our guide today!